This spot takes us into a company’s IT department where a worker is hovering above it all in a hammock made from Ethernet cables. His relaxed state underscores the virtues that can be found when you “Take a Break from the Expected,” the mantra of a campaign for the New York Lottery from agency McCann NY.
A fellow worker notes, however, that there’s an easier way to break from the mundane routine–playing a Scratch-Off Game which can bring a little boost to your day. Suspect was the VFX house on this commercial which is simply titled “IT Hammock.”
Credits
Client New York Lottery Agency McCann New York Eric Silver, North American chief creative officer; Sean Bryan, Tom Murphy, co-chief creative officers; Mat Bisher, Grant Smith, executive creative directors; Molly Wilkof, copywriter; Zoe Kessler, art director; Nathy Aviram, chief production officer; Chance Bassett, sr. integrated producer; Eric Johnson, executive music producer; Michael Ladman, music producer. Production Biscuit Filmworks Aaron Stoller, director. Editorial PS260 JJ Lask, editor. VFX Suspect Postproduction Company 3 Tim Masick, colorist. Music/Sound Design tonefarmer Audio Post Sonic Union Steve Rosen, mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
