This spot takes us into a company’s IT department where a worker is hovering above it all in a hammock made from Ethernet cables. His relaxed state underscores the virtues that can be found when you “Take a Break from the Expected,” the mantra of a campaign for the New York Lottery from agency McCann NY.
A fellow worker notes, however, that there’s an easier way to break from the mundane routine–playing a Scratch-Off Game which can bring a little boost to your day. Suspect was the VFX house on this commercial which is simply titled “IT Hammock.”
CreditsClient New York Lottery Agency McCann New York Eric Silver, North American chief creative officer; Sean Bryan, Tom Murphy, co-chief creative officers; Mat Bisher, Grant Smith, executive creative directors; Molly Wilkof, copywriter; Zoe Kessler, art director; Nathy Aviram, chief production officer; Chance Bassett, sr. integrated producer; Eric Johnson, executive music producer; Michael Ladman, music producer. Production Biscuit Filmworks Aaron Stoller, director. Editorial PS260 JJ Lask, editor. VFX Suspect Postproduction Company 3 Tim Masick, colorist. Music/Sound Design tonefarmer Audio Post Sonic Union Steve Rosen, mixer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More