Biscuit Filmworks produced this PSA for the National Partnership for Women & Families promoting the organization’s mission of advancing a comprehensive national paid family and medical leave policy. The spot, “A Long Five Years,” was directed by Aaron Stoller, voiced by Sophia Bush, and provides a bittersweet comedic take on the serious challenges faced by the more than 100 million U.S. workers who do not have paid family leave through their jobs.
The spot centers around “Lauren,” a massively 260-week pregnant paralegal who can’t afford to take time away from her job to give birth, so she’s opted to stay pregnant until she has stockpiled enough vacation time to take leave without experiencing financial hardship. Lauren deftly maneuvers her car, cramped office cubicle and toilet stall hefting her enormous belly and making a bold statement about the lack of family and medical leave policies in the U.S.
Client National Partnership for Women & Families Creative Jessica Coulter, Eli Terry, creative directors; Tara Leinwohl, executive producer. Production Biscuit Filmworks Aaron Stoller, director; Monica Lenczewska, DP; Shawn Lacy, managing director; Holly Vega, exec producer; Rachel Glaub, Mercedes Allen-Sarria, heads of production; Mala Vasan, producer; Peter Owen, production supervisor; Tim Moen, production designer. Editorial Arcade Edit Geoff Hounsell, editor; Damian Stevens, managing partner; Crissy DeSimone, exec producer; Kirsten Thon-Webb, head of production; Adam Becht, sr. producer; Laura Sanford, assistant editor. Online Timber Brian Shneider, lead Flame; Austin Lewis, Flame assist; Gabriel Valente Ferrao, designer; Lauren Loftus, VFX producer; Sabrina Elizondo, exec producer. Telecine Company 3 Bryan Smaller, colorist; Ashley McKim, exec producer; Adam Van Wagner, producer. Audio Post Lime Studios Jeff Malen, mixer; Susie Boyajan, exec producer. Music Walker Robert DiPietro, composer; Sara Matarazzo, executive music producer; Julianne Wilson, music producer.
Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More