Biscuit Filmworks produced this PSA for the National Partnership for Women & Families promoting the organization’s mission of advancing a comprehensive national paid family and medical leave policy. The spot, “A Long Five Years,” was directed by Aaron Stoller, voiced by Sophia Bush, and provides a bittersweet comedic take on the serious challenges faced by the more than 100 million U.S. workers who do not have paid family leave through their jobs.
The spot centers around “Lauren,” a massively 260-week pregnant paralegal who can’t afford to take time away from her job to give birth, so she’s opted to stay pregnant until she has stockpiled enough vacation time to take leave without experiencing financial hardship. Lauren deftly maneuvers her car, cramped office cubicle and toilet stall hefting her enormous belly and making a bold statement about the lack of family and medical leave policies in the U.S.
Client National Partnership for Women & Families Creative Jessica Coulter, Eli Terry, creative directors; Tara Leinwohl, executive producer. Production Biscuit Filmworks Aaron Stoller, director; Monica Lenczewska, DP; Shawn Lacy, managing director; Holly Vega, exec producer; Rachel Glaub, Mercedes Allen-Sarria, heads of production; Mala Vasan, producer; Peter Owen, production supervisor; Tim Moen, production designer. Editorial Arcade Edit Geoff Hounsell, editor; Damian Stevens, managing partner; Crissy DeSimone, exec producer; Kirsten Thon-Webb, head of production; Adam Becht, sr. producer; Laura Sanford, assistant editor. Online Timber Brian Shneider, lead Flame; Austin Lewis, Flame assist; Gabriel Valente Ferrao, designer; Lauren Loftus, VFX producer; Sabrina Elizondo, exec producer. Telecine Company 3 Bryan Smaller, colorist; Ashley McKim, exec producer; Adam Van Wagner, producer. Audio Post Lime Studios Jeff Malen, mixer; Susie Boyajan, exec producer. Music Walker Robert DiPietro, composer; Sara Matarazzo, executive music producer; Julianne Wilson, music producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More