Biscuit Filmworks produced this PSA for the National Partnership for Women & Families promoting the organization’s mission of advancing a comprehensive national paid family and medical leave policy. The spot, “A Long Five Years,” was directed by Aaron Stoller, voiced by Sophia Bush, and provides a bittersweet comedic take on the serious challenges faced by the more than 100 million U.S. workers who do not have paid family leave through their jobs.
The spot centers around “Lauren,” a massively 260-week pregnant paralegal who can’t afford to take time away from her job to give birth, so she’s opted to stay pregnant until she has stockpiled enough vacation time to take leave without experiencing financial hardship. Lauren deftly maneuvers her car, cramped office cubicle and toilet stall hefting her enormous belly and making a bold statement about the lack of family and medical leave policies in the U.S.
Client National Partnership for Women & Families Creative Jessica Coulter, Eli Terry, creative directors; Tara Leinwohl, executive producer. Production Biscuit Filmworks Aaron Stoller, director; Monica Lenczewska, DP; Shawn Lacy, managing director; Holly Vega, exec producer; Rachel Glaub, Mercedes Allen-Sarria, heads of production; Mala Vasan, producer; Peter Owen, production supervisor; Tim Moen, production designer. Editorial Arcade Edit Geoff Hounsell, editor; Damian Stevens, managing partner; Crissy DeSimone, exec producer; Kirsten Thon-Webb, head of production; Adam Becht, sr. producer; Laura Sanford, assistant editor. Online Timber Brian Shneider, lead Flame; Austin Lewis, Flame assist; Gabriel Valente Ferrao, designer; Lauren Loftus, VFX producer; Sabrina Elizondo, exec producer. Telecine Company 3 Bryan Smaller, colorist; Ashley McKim, exec producer; Adam Van Wagner, producer. Audio Post Lime Studios Jeff Malen, mixer; Susie Boyajan, exec producer. Music Walker Robert DiPietro, composer; Sara Matarazzo, executive music producer; Julianne Wilson, music producer.
Directing Duo rubberband. Meshes Athleticism and Artistry In “Sabrina” For Nike Basketball
Directing duo rubberband. of production house SMUGGLER blends sport and symphony in perfect harmony in “Sabrina” for Nike, featuring basketball superstar and newly minted WNBA champion, Sabrina Ionescu.
Playing on the court alongside classical musicians, the film masterfully captures the passion and precision of basketball in sync with the elegance of strings and horns, creating a harmonious celebration of athleticism and artistry.
Read More