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    The Best Work You May Never See: Aardman, krow Welcome The Spring Season For DFS

    By SHOOTUpdated:No Comments2721 Views

    This spot–produced by Bristol, UK-based animation studio Aardman for agency krow communications in London breaks a campaign for DFS sofas slated to run across the U.K. and Ireland for the next 13 weeks.

    The commercial, “Welcome in Spring,” continues the series of DFS ads to feature Aardman-designed characters. The piece celebrates the feeling of renewal provided by the first day of spring while emphasizing the comfort provided by DFS sofas.

    It shows an entire street burst into life as spring arrives, with the choreographed, musical-style action triggered by a dust sheet being whipped off a DFS Spring Collection sofa that’s in the middle of a newly decorated room. 

    In time with the music, Georgie Fame’s “Let the Sunshine In,” the action spreads down the entire street as windows are flung open and spring is welcomed in. The film ends with the line “Making everyday more comfortable.”

    Magdalena Osinska of Aardman directed “Welcome in Spring.”

    Credits

    Client DFS Agency krow communications, London Jo Jephcott, art director; Gemma Galvin, copywriter; Darryl George, Jon Mitchell, creative directors; Emma Rookledge, producer. Production Aardman Magdalena Osinska, director; Nick Miller, producer; Dan Hembery, Dan Pask, editors; Simon Jacobs, DP. Sound Design Aardman and Jungle Studios Music Research Theodore Music

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Aardmankrow communicationsMagdalena Osinska



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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