This spot–produced by Bristol, UK-based animation studio Aardman for agency krow communications in London breaks a campaign for DFS sofas slated to run across the U.K. and Ireland for the next 13 weeks.
The commercial, “Welcome in Spring,” continues the series of DFS ads to feature Aardman-designed characters. The piece celebrates the feeling of renewal provided by the first day of spring while emphasizing the comfort provided by DFS sofas.
It shows an entire street burst into life as spring arrives, with the choreographed, musical-style action triggered by a dust sheet being whipped off a DFS Spring Collection sofa that’s in the middle of a newly decorated room.
In time with the music, Georgie Fame’s “Let the Sunshine In,” the action spreads down the entire street as windows are flung open and spring is welcomed in. The film ends with the line “Making everyday more comfortable.”
Magdalena Osinska of Aardman directed “Welcome in Spring.”
CreditsClient DFS Agency krow communications, London Jo Jephcott, art director; Gemma Galvin, copywriter; Darryl George, Jon Mitchell, creative directors; Emma Rookledge, producer. Production Aardman Magdalena Osinska, director; Nick Miller, producer; Dan Hembery, Dan Pask, editors; Simon Jacobs, DP. Sound Design Aardman and Jungle Studios Music Research Theodore Music
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Desโreeโs famed music track โYou Gotta Be.โ [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More