This summer, DFS is celebrating 50 years of bringing the joy of comfort to the nation thanks to its high-quality, handcrafted sofas.
A new campaign by London agency krow highlights the fact that comfort is as important to DFS as it’s always been, because a sofa is more than just a piece of furniture – it’s a place where home life happens.
Aardman Animations’ new TV brand film, “Proud Journey,” follows the different stages of a sofa’s journey. It’s an upbeat story showing a sofa from design through to production and on to testing, before finally being delivered to a customer’s home.
The spot ends with everyone enjoying their sofas – where bouncing, cooing and cuddling are made possible thanks to DFS’ attention to detail on every single sofa it produces.
Darryl George, creative director at krow, said, “We’re helping DFS celebrate 50 years of craft and customer service with a campaign that has their colleagues and customers at the heart of it. Once again, we’ve worked with Aardman animations to bring the brand’s story to life in the most charming way possible.”
CreditsClient DFS Agency krow, London Jon Mitchell, Darryl George, creative directors; Emma Rookledge, producer. Production/Animation Aardman Animations, Bristol, U.K. Magda Osinska, director; Steve Harding-Hill, creative director; Steph Owen, Nick Miller, producers; Mindell Bowen, production mgr; Tom Fox, designer & storyboard artist; Georgina Ellison, Jack Slade, modelmakers; Roxannah Linklater, rigger; Darren Thomson, Adam Watts, animators; Jon Biggins, compositor & colorist; Fernando Lechuga, Vlad Iliescu, compositors; Dan Pask, editor. (Toolbox: Dragon, Nuke, Resolve)
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More