Everybody loves toys. For Christmas, there’ll be several billion toys purchased. But behind the toys hides an ecological disaster. In France, for example, more than 40 million toys are thrown away every year. That’s because in most cases, they can’t be repaired in that spare parts don’t exist.
To make toys repairable, Dagoma, a European leader in 3D printing, and TBWAParis have launched Operation Toy Rescue.
Spare parts for toys that didn’t exist until now have been recreated as 3D printable files.
The concept is simple: After listing the most commonly lost or broken parts of the biggest selling toys in the last 40 years, a team of 3D designers modeled and recreated over a hundred spare parts with a 3D scanner.
These 3D replacement part files have been put online at Toy-Rescue.com
Anyone can go to the site, find the part they need, download it for free and print it. The spare parts can also be made in an eco-responsible way simply by using plant-based filaments.
The Toy-Rescue.com platform is collaborative. People who can’t find parts for their toy can ask for help from 3D designers who can model them.
And web visitors who don’t have a 3D printer can have printed parts sent to them thanks to the community of Dagoma “Makers.”
As outlined in this case study video, the objective of Toy Rescue is to give everyone the opportunity to repair an item, which before would only be thrown away.
CreditsClient Dagoma Waël Abou Dahr, Romain Sommerard, Aurélien Gibaud, developers. Agency TBWAParis Faustin Claverie, Benjamin Marchal, executive creative directors; Swann Richard, Francois Claux, copywriters/art directors; Nicolas Duval, motion design editor; Pauline Huet, assistant art director. TBWAElse YHounes Chekouh, 3D supervisor; Clement Choblet, David Locard, 3D designers; Lea Gosselin, producer; Lucile Waechter, assistant producer; Coraline Benetti, camera operator; Thomas Jacquet, musical art director; Fabrice Pouvreau, musical producer; Baptiste Thiry, composer. Dan Paris Nicolas Barres, sr. digital art director; Guilhem Vacher, digital production director; Juliette Gonzales, digital project manager; Kimberley Aubert, digital art director; Sidney Bourgalle, Kamal Zitouni, developers.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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