Everybody loves toys. For Christmas, there’ll be several billion toys purchased. But behind the toys hides an ecological disaster. In France, for example, more than 40 million toys are thrown away every year. That’s because in most cases, they can’t be repaired in that spare parts don’t exist.
To make toys repairable, Dagoma, a European leader in 3D printing, and TBWAParis have launched Operation Toy Rescue.
Spare parts for toys that didn’t exist until now have been recreated as 3D printable files.
The concept is simple: After listing the most commonly lost or broken parts of the biggest selling toys in the last 40 years, a team of 3D designers modeled and recreated over a hundred spare parts with a 3D scanner.
These 3D replacement part files have been put online at Toy-Rescue.com
Anyone can go to the site, find the part they need, download it for free and print it. The spare parts can also be made in an eco-responsible way simply by using plant-based filaments.
The Toy-Rescue.com platform is collaborative. People who can’t find parts for their toy can ask for help from 3D designers who can model them.
And web visitors who don’t have a 3D printer can have printed parts sent to them thanks to the community of Dagoma “Makers.”
As outlined in this case study video, the objective of Toy Rescue is to give everyone the opportunity to repair an item, which before would only be thrown away.
CreditsClient Dagoma Waël Abou Dahr, Romain Sommerard, Aurélien Gibaud, developers. Agency TBWAParis Faustin Claverie, Benjamin Marchal, executive creative directors; Swann Richard, Francois Claux, copywriters/art directors; Nicolas Duval, motion design editor; Pauline Huet, assistant art director. TBWAElse YHounes Chekouh, 3D supervisor; Clement Choblet, David Locard, 3D designers; Lea Gosselin, producer; Lucile Waechter, assistant producer; Coraline Benetti, camera operator; Thomas Jacquet, musical art director; Fabrice Pouvreau, musical producer; Baptiste Thiry, composer. Dan Paris Nicolas Barres, sr. digital art director; Guilhem Vacher, digital production director; Juliette Gonzales, digital project manager; Kimberley Aubert, digital art director; Sidney Bourgalle, Kamal Zitouni, developers.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More