A woman dressed in black turns out to be Lady Luck. She drives a motorboat and arrives at a pier where good luck befalls each person she walks by. She then arrives at a couple seated on a bench; the guy is playing a California Lottery scratchers game. Lady Luck blows upon his game card and with his last scratch he reveals a jackpot icon. Todd Field directed via Smuggler for agency David&Goliath.
Credits
Client California Lottery Agency David&Goliath, El Segundo, Calif. David Angelo, founder/chief creative officer; Colin Jeffery, executive creative director/managing partner; Mark Monteiro, creative director/copywriter; John Davis, Eron Broughton, creative directors/art directors; Shaun Wright, art director; Peter Hughes, copywriter; Kristen Knape, strategic planning director; Carol Lombard, managing director of broadcast production; Christopher Coleman, executive producer; Josh Crick, digital director; Robert Boucher, director of digital delivery and technology; Erica Tremblay, Michael Karney, digital producers; Ardon Hall, developer. Production Smuggler, bicoastal/international Todd Field, director; Patrick Milling Smith, Brian Carmody, partners/exec producers; Lisa Rich, COO; Shannon Jones, bidding producer; Andrew Colon, head of production; Cory Berg, producer. Editorial Spinach Pete Koob, editor; Michael Weiss, assistant editor; Jonathan Carpio, producer. Visual Effects Eight VFX Baptiste Andrieux, Shira Boardman, exec producers; Philip Ineno, VFX lead; Satoshi Ozecki, Joe Chiao, Anthony Petitti, Flame artists; Denis Gaulthier, Houdini artist; Michael Shores, producer; Evan Kantor, coordinator. Post Company 3. Sean Coleman, colorist. Music Human Sound Design/Audio Post Mix Barking Owl.
ScreenWork Categories:Commercial
Screenwork Type:Best Work
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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