This PSA directed by Richie Keen of Superlounge for agency The Field (social) directs viewers to a new National College Finance Center website (www.collegefinancecenter.org) which provides students and their families with tools to learn the smartest ways to address financing for college. Jayne Lynch of “Glee” fame stars in the PSA.
Credits
Agency: The Field Michael Porte, executive creative director; Lisa Birnbach, creative director/copywriter. Postproduction: New Hat Bob Festa, colorist Audio: Yessian Music Brian Yessian, exec producer; Marlene Bartos, producer.
Apple Pay, Director Nick Ball Serve A Plateful of Quirky Humor
This spot for Apple Pay--”Plates,” created by Apple’s in-house agency and directed by Nick Ball via production company FINCH--introduces us to a decorative plate collector who finds online the coveted rare plate that would fill the void in her collection.
And thanks to Apple Pay, she can seal the deal, buying the object of her desire in mere seconds. It’s just another secure and private shopping experience on iPhone that bears fruit for a discerning, if not a bit too-obsessed collector.
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