This spot tells the story of the eternal quest for one person to “one up” another, starting in the prehistoric cavemen era and working its way to today. The desire to outdo the other guy in contemporary times has yielded Oatmeal Crisp cereal. Bent Image Lab in Portland, Ore., deployed 2D, stop-motion and computer animation for this humorous TV ad from Toronto agency Cossette.
Bent director Solomon Burbridge wanted this ultimate celebration of masculinity to play out as a grand sweeping montage similar to classic march-through-time newsreels but with a modern and design savvy audience in mind. “I wanted this commercial to feel epic and impressive but also have time to be a little bit goofy and nuanced,” said Burbridge.
Credits
Client Oatmeal Crisp Agency Cossette Toronto Carlos Moreno, Peter Ignazi, chief creative officers; Dan Cummings, Sean Barlow, copywriters; Lucyed Hernandez, Paul Riss, art directors; Heather Moshoian, producer. Production Bent Image Lab, Portland, Ore. Sol Burbridge, director; Paul Diener, producer; Stephen Grossman, production coordinator; Brent Heise, editor; Cameron Carson, compositor; Stef Kofman, lead CG TD; Kaden Cook, modeler; Josh Cox, look develop CG artist; Greg Fosmire, art director; Damien Lopez, Danny Popovici, storyboard artists; Dave Manuel, illustrator; Brett Superstar, Joshua Pearce, set fabricators; Maryanna Haggatt, character designer; Jennifer Kincade, concept artist; Sam Niemann, animation director; Cassandra Worthington, animator; Christine Beard, Danny Ricco, assistant animators; Marty Easterday, set animator & fabricator; Jim Birkett, DP; Rodrigo Melgarejo, assistant camera; Matthew Lask, production assistant. (Toolbox: Dragonframe, Toon Boom Harmony, Adobe Illustrator, Adobe PSD, 3D Studio Max, Photoshop, ZBrush, Vray, After Effects)
Developed pro-bono by creative agency GUT Miami for The Ad Council, this long-form PSA for parents and those with youth in their lives features real students and their parents--not actors--attending what they think is a student debate on the question, “Who holds the greatest responsibility to address the gun violence that impacts children and teens?” As the students answer, it becomes clear that gun violence prevention is not a divisive two-sided debate and that we can agree on a lot when it comes to the issue. The “debate” stops as the students confront the audience and unite behind the chilling stat that gun injuries are the number one cause of death for children and teens in America. Viewers are encouraged to take action by visiting AgreeToAgree.org, where individuals can learn about gun violence and how to have conversations with their communities supported by conversations guides and resources.
Lauren Greenfield directed this “Agree to Agree” campaign PSA via Institute, the production company she founded.
The Ad Council launched its overall “Agree to Agree” campaign today (2/27) at Northwell Health’s 6th annual Gun Violence Prevention Forum.
“Gun violence in America impacts us all and, tragically, it is the leading cause of death for children and teens in the United States,” said Michelle Hillman, chief campaign development officer, the Ad Council. “It is time we change the belief that conversations about gun violence always end in a heated debate or impasse. This powerful new work shows that we all have a role in creating positive change, starting from the common ground we share.”
“Gun violence is perceived as a highly charged and divisive topic, so we knew we had to take a different approach to break... Read More
