This spot tells the story of the eternal quest for one person to “one up” another, starting in the prehistoric cavemen era and working its way to today. The desire to outdo the other guy in contemporary times has yielded Oatmeal Crisp cereal. Bent Image Lab in Portland, Ore., deployed 2D, stop-motion and computer animation for this humorous TV ad from Toronto agency Cossette.
Bent director Solomon Burbridge wanted this ultimate celebration of masculinity to play out as a grand sweeping montage similar to classic march-through-time newsreels but with a modern and design savvy audience in mind. “I wanted this commercial to feel epic and impressive but also have time to be a little bit goofy and nuanced,” said Burbridge.
CreditsClient Oatmeal Crisp Agency Cossette Toronto Carlos Moreno, Peter Ignazi, chief creative officers; Dan Cummings, Sean Barlow, copywriters; Lucyed Hernandez, Paul Riss, art directors; Heather Moshoian, producer. Production Bent Image Lab, Portland, Ore. Sol Burbridge, director; Paul Diener, producer; Stephen Grossman, production coordinator; Brent Heise, editor; Cameron Carson, compositor; Stef Kofman, lead CG TD; Kaden Cook, modeler; Josh Cox, look develop CG artist; Greg Fosmire, art director; Damien Lopez, Danny Popovici, storyboard artists; Dave Manuel, illustrator; Brett Superstar, Joshua Pearce, set fabricators; Maryanna Haggatt, character designer; Jennifer Kincade, concept artist; Sam Niemann, animation director; Cassandra Worthington, animator; Christine Beard, Danny Ricco, assistant animators; Marty Easterday, set animator & fabricator; Jim Birkett, DP; Rodrigo Melgarejo, assistant camera; Matthew Lask, production assistant. (Toolbox: Dragonframe, Toon Boom Harmony, Adobe Illustrator, Adobe PSD, 3D Studio Max, Photoshop, ZBrush, Vray, After Effects)
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More