This promo for Cartoon Network’s series Over the Garden Wall places viewers inside the beautiful CG/stop-motion animation pages of a forest-woven book, seamlessly transitioning to clips from the 2D animated TV show.
“I wanted to take the well worn old trope of ‘from the vaults’ or ‘magic book opening’ and add a new twist to it,” said director Solomon Burbridge of animation studio BENT Image Lab. “The idea of an infinite tunnel book was a great way to further this idea by giving the interior pages dimension and atmosphere. I wanted this to stand apart from and also support the show that it is promoting.”
Taking artistic inspiration from Victorian parlor tricks and paper craft, the opening shot rests on a practical book that flips open to reveal a CG owl, sitting above a forest path. The camera sucks the eye down the path and segues to snippets from the actual series.
“The biggest challenge as with most multi-media spots is the integration, making sure it looks as seamless as possible,” said Burbridge. “From the stop motion book to the CG interior it had to seem at once fantastic and believable.”
Credits
Client Cartoon Network Larry Morris, creative director/writer; Calvin Florian, Eric Nelson, sr. production managers; Branden Colilns, designer; Mike Voulgaris, editor; Greg Gause, sound engineer; Jack Jones, voiceover narration. Production Bent Image Lab, Portland, Ore. Solomon Burbridge, director; Ray DiCarlo, Tsui Ling Toomer, exec producers; Robert D’Esposito, producer; Greg Arden, art director; Jesse McManus, designer; Javan Ivey, stop motion animator. VFX Bent Image Lab Orland Nutt, Dan Kim, compositors; Joshua Cox, Stef Kofman, technical directors; Andrew Dieffenbach, CG animator; Galen Beals, lighting technical director; Rian Peterson, CG modeler. Music The Blasting Company Post Bent Image Lab Brent Helse, editor.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
