Register

    Bensimon Byrne Saves The Snowy Driveways For Climate Change

    By SHOOTUpdated:No Comments2650 Views

    For many years, people have heard about the dire predictions related to climate change, including rising sea levels, melting snowcaps, superstorms, forest fires, drought and famine. The magnitude of the problem and the enormity of what we need to do as individuals can be overwhelming. It’s also hard to comprehend on a personal and individual level what this means.

    To make the impact more direct, individual and personal, Toronto agency Bensimon Byrne developed this campaign for the Government of Ontario’s Ministry of the Environment and Climate Change. For example, climate change can impair, if not eliminate, the lucrative business of clearing snow from driveways. Just ask the youngster entrepreneur and her even younger “employee” about what that means–she tell us directly, noting that she may even have to let go of her trusted shovel-wielding worker.

    Each spot in this campaign brings a personal consequence of climate change to light. And everyone will be impacted, from kids to grandparents and everyone in between. That’s why the “Save the Everything” campaign reflects a very diverse range of target groups.

    Peter Huang of Asymetric directed this package of spots, including “Save the Snowy Driveways.”

    Credits

    Client Government of Ontario, Ministry of the Environment and Climate Change Agency Bensimon Byrne David Rosenberg, Joseph Bonnici, creative directors; Chris Brown, art director; Matt Doran, writer; Michelle Pilling, Meghan Cheesbrough, producers; Celina Bussiere, strategist; Christian Edejer, project manager. Production Asymetric Peter Huang, director; Kris Bonnell, DP; Evan Landry, exec producer; Jason Aita, line producer. Postproduction/Offline Married to Giants Paul Skinner, editor. Postproduction/Online Wingman James Andrews, online artist. Postproduction/Color Alter Ego Connor Fisher, colorist. Audio TA2 Drew Frohmann, director; Dave Clarke, engineer.

    Genre:Comedy
    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:AsymetricBensimon ByrnePeter Huang



    The Best Work You May Never See: Rodrigo Garcia Saiz Directs “The HInVisible Celebrity” To Address Spain’s Stigma Over HIV

    Wednesday, December 25, 2024

    Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”

    Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?

    The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.

    The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More

    MySHOOT Profiles


    Add A Comment