Droga5’s first national campaign for Quilted Northern deploys tongue-in-cheek humor. The toilet paper’s “Designed to be Forgotten” campaign breaks with six TV spots directed by Oscar nominee Bennett Miller (Foxcatcher, Capote) of production house Smuggler.
The commercials focus on the unfortunate predicaments that objects confront in the bathroom. These objects are stationary and thus trapped in a room with a clear view of the toilet. While people can come in and enjoy Quilted Northern–almost take the toilet paper for granted and not give it a second thought–decorative and other objects in the bathroom are filled with thoughts of what they are witnessing.
Daddy Gator is one such object. At the helm of a toy boat perched on the sink, Daddy Gator and his passenger son can go nowhere. We hear his thoughts about the plight facing him and his son.
Credits
Client Quilted Northern Agency Droga5 NY David Droga, creative chairman; Ted Royer, chief creative officer; David Gibson, Nathan Lennon, Mike Long, Alex Lea, creative directors; Molly Jamison, Eric Dennis, art directors/copywriters; SallyAnn Dale, chief creation officer; Ben Davies, head of broadcast production; Anders Hedberg, sr. broadcast producer; Jonny Bauer, global chief strategy officer; Matt Springate, group strategy director; Nick Maschmeyer, sr. strategist. Production Smuggler Bennett Miller, director; Patrick Milling Smith, Brian Carmody, Shannon Jones, exec producers; Suzie Greene Tedesco, producer; Adam Kimmel, DP. Editorial Exile Conor O’Neill, editor; Rex Lowry, assistant editor; CL Weaver, exec producer; Denice Hutton, producer. Postproduction Method NY/Atlanta Mike Wardner Glen Bennett, Jay Tilin, Flame artists; Jennifer Hargreaves, head of production; Natalie Wroble, producer. Music Adelphoi Jamie Masters, Andrew Sherriff, Ashley Bates, Stephen Patman, composers; Jonathan Watts, Lotte Bowser, producers.
This Tết (Vietnamese for Lunar New Year), Apple launches its second “Shot on iPhone” campaign for Vietnam, this year collaborating on a music video with chart topping Gen Z superstar, Wren Evans.
Titled “Save the Music,” the music video was directed by C Prinz via production house SMUGGLER for TBWA\Media Arts Lab (Southeast Asia) and showcases the camera capabilities of the iPhone 16 Pro--shot by cinematographer Mike Altskan.
“Save the Music” celebrates Evans’ love of music, pride in Vietnamese creativity and inspires others to follow that creative path.
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