This spot, part of the first campaign from The Martin Agency for KAYAK, shows a woman who’s hired several body doubles to try on hundreds of pants for her in a store’s dressing rooms. This way she can quickly and readily see which pants look best on her without having to do all that much herself–kind of like how KAYAK works by sifting through assorted travel sites to get the best deals in flights, hotels and rental cars.
Benji Weinstein from Tool of North America directed the commercials in this “Travel Problem Solved” campaign.
Credits
Client KAYAK Agency The Martin Agency Joe Alexander, chief creative officer; James Robinson, executive creative director; Jamie Umpherson, sr. copywriter; Marie Richer, sr. art director; Kelly Sutton, producer; John McAdorey, executive producer. Production Tool of North America Benji Weinstein, director; Oliver Fuselier, managing partner; Lori Stonebraker, exec producer; Chris Scherk, producer. Editorial Cut+Run Frank Efron, editor; Rena Martin, exec producer; Evyn Bruce, producer. Color Nice Shoes Gene Curley, colorist. Finishing Jogger Studios End Cards Hunter Gather Audio Post Heard City Phil Loeb, engineer/mixer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
