This spot, part of the first campaign from The Martin Agency for KAYAK, shows a woman who’s hired several body doubles to try on hundreds of pants for her in a store’s dressing rooms. This way she can quickly and readily see which pants look best on her without having to do all that much herself–kind of like how KAYAK works by sifting through assorted travel sites to get the best deals in flights, hotels and rental cars.
Benji Weinstein from Tool of North America directed the commercials in this “Travel Problem Solved” campaign.
CreditsClient KAYAK Agency The Martin Agency Joe Alexander, chief creative officer; James Robinson, executive creative director; Jamie Umpherson, sr. copywriter; Marie Richer, sr. art director; Kelly Sutton, producer; John McAdorey, executive producer. Production Tool of North America Benji Weinstein, director; Oliver Fuselier, managing partner; Lori Stonebraker, exec producer; Chris Scherk, producer. Editorial Cut+Run Frank Efron, editor; Rena Martin, exec producer; Evyn Bruce, producer. Color Nice Shoes Gene Curley, colorist. Finishing Jogger Studios End Cards Hunter Gather Audio Post Heard City Phil Loeb, engineer/mixer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More