This spot, part of the first campaign from The Martin Agency for KAYAK, shows a woman who’s hired several body doubles to try on hundreds of pants for her in a store’s dressing rooms. This way she can quickly and readily see which pants look best on her without having to do all that much herself–kind of like how KAYAK works by sifting through assorted travel sites to get the best deals in flights, hotels and rental cars.
Benji Weinstein from Tool of North America directed the commercials in this “Travel Problem Solved” campaign.
Credits
Client KAYAK Agency The Martin Agency Joe Alexander, chief creative officer; James Robinson, executive creative director; Jamie Umpherson, sr. copywriter; Marie Richer, sr. art director; Kelly Sutton, producer; John McAdorey, executive producer. Production Tool of North America Benji Weinstein, director; Oliver Fuselier, managing partner; Lori Stonebraker, exec producer; Chris Scherk, producer. Editorial Cut+Run Frank Efron, editor; Rena Martin, exec producer; Evyn Bruce, producer. Color Nice Shoes Gene Curley, colorist. Finishing Jogger Studios End Cards Hunter Gather Audio Post Heard City Phil Loeb, engineer/mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
