Director Ben Chappell teamed with longtime collaborator Aaron Brown to helm this surreal music video for Arctic Monkeys’ first single “Four Out of Five,” from their recently debuted album Tranquility Base Hotel & Casino. Clip was produced by production company FRIEND.
The video follows lead singer Alex Turner as he strolls the corridors of a palatial home, photographs a black stallion and appears mysteriously in an orange underground tunnel. The 1970s cinema-inspired visual approach fuses vintage opulence with eye-catching cinematography, creating an unexpected, yet tantalizing, forward motion to the piece. A twisted reality is evident throughout the video, alternating Turner between two versions of himself.
The video was shot over two days in Northern England at Castle Howard. In addition to the music video, Chappell has been working closely with the band on the media campaign for the new record, contributing photography for the album art as well as teaser videos leading up to the album release.
This video adds to Chappell’s growing slate of video projects for top artists including Miley Cyrus, Rick Ross, Nas, Miranda Lambert, and The Beach Boys. Chappell is represented for commercials and branded content by Venice, Calif.-based production company Durable Goods.
CreditsProduction FRIEND Ben Chappell, Aaron Brown, directors; Rob Leonard, producer; Luke Tierney, exec producer; James Greenall, production manager; Stuart Bentley, DP; Billie Hallows, 1st AD; Mark Connell, production designer; Max Lincoln, art director; Ben Greenwood, props/construction; Lester Dunton, projection; David Nolan, wardrobe stylist; Lou Howard, make-up. Editorial Matt Cronin, editor Postproduction Time Based Arts Sean Ewins, post producer; Dave Sieg, Scanimate; Dave Gibbons, matte painting.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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