Told entirely through fake commercials, this short film titled Adman tells an unconventional love story that takes viewers on a heartfelt, funny ride–one spot at a time.
Written and directed by Ben Callner (an alum of SHOOT’s 2012 New Directors Showcase) and produced by his brother Adam Callner, Adman introduces us to our aspiring "adman" (aka Logan), his parents, and then we see him embark on his career, meet the love of his life, and experience the trials and tribulations that go with that–each chapter conveyed through commercials for such essentials as ice cream, chewing gum, double stuffed cookies, dog food, Australian tourism, stain remover and beer.
In real life, the Callner brothers over the years have worked with varied major brands including Volkswagen, Lenovo, Hanes, Motorola, Verizon and GEICO.
Production company on Adman was Raucous Content. The DP was Doug Chamberlain.
Credits
Production Raucous Content Ben Callner, writer/director; Adam Callner, producer; Ben Callner, Adam Callner, Steve Wi, Phyllis Koenig, Doug Chamberlain, Melissa Mapes, Ben Suenaga, executive producers; Doug Chamberlain, DP; Christian Stone, production designer; Lily Garcia, 1st AD; Graham Geraghty, 2nd AD; Heather Allison, costume designer. Editorial Ben Callner, Joe Kell, Alex Pirrone, Ben Suenaga, editors. Casting Alyson Horn, Maya Adrabi, Lindsay Bronson. Sound Ben Holst, sound designer/mixer. Color MPC NYC James Tillett, colorist. Postproduction Friendshop. Audio Post Tunewelders. Cast Ted Cannon, Jocelin Donahue, Judy Kain, Dar Dixon, Jarrod Crawford, Tim Karasawa, Josh Covitt, Erick Chavarria, Bill O’Neill, Sam Carson, Niko Posey, David Aaron, Paul Vinson, Michele Lainevool, Adam Nemet, Harrison Polo
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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