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    Beech-Nut’s “Just Gentle Cooking”

    By SHOOTUpdated:No Comments1557 Views

    Live action and design studio Aggressive teamed with agency Story Worldwide on this whimsical web spot for Beech-Nut Nutrition that reveals how the company has been making “Real Food for Babies” since 1891. Using a combination of frame-by-frame 2D animation and warmly shot live action, Aggressive conceived and created a compact version of the Beech-Nut factory on the wooden table of a cozy, real-world kitchen. 

    Focusing on Beech-Nut’s organic, “homemade” process of making the best baby food, Aggressive’s web spot visualizes every step that goes into the Beech-Nut process — from the shipping of top-quality ingredients to the resulting food going into jars on a conveyor belt – all through a delightful combination of animated and real-world elements. An animated drawing of a fruit shipment slices through a real pear; animated fruit is washed in a real glass of water; and a slice of carrot transforms into a stove.

    Credits

    Visual Effects/Animation Aggressive, Ridgewood, NJ Alex Topaller, director; Dan Shapiro, director/EP; Riccardo Albertini, animation lead; Santi Agusti, additional animation; Rodier Kidman, storyboard artist/art director; Pam Morris, production designer; Hillary Cutter, producer; Joe Arcidiacono, DP (Toolbox: After Effects, Adobe Premiere, Adobe Flash, Cinema 4D, DaVinci) Agency Story Worldwide, New York Production Aggressive, Ridgewood, NJ Alex Topaller, Dan Shapiro, directors

    Screenwork Type:Top Ten Chart
    Video Tags:AggressiveBeech-nutStory Worldwide



    The Best Work You May Never See: Rodrigo Garcia Saiz Directs “The HInVisible Celebrity” To Address Spain’s Stigma Over HIV

    Wednesday, December 25, 2024

    Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”

    Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?

    The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.

    The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More

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