Live action and design studio Aggressive teamed with agency Story Worldwide on this whimsical web spot for Beech-Nut Nutrition that reveals how the company has been making “Real Food for Babies” since 1891. Using a combination of frame-by-frame 2D animation and warmly shot live action, Aggressive conceived and created a compact version of the Beech-Nut factory on the wooden table of a cozy, real-world kitchen.
Focusing on Beech-Nut’s organic, “homemade” process of making the best baby food, Aggressive’s web spot visualizes every step that goes into the Beech-Nut process — from the shipping of top-quality ingredients to the resulting food going into jars on a conveyor belt – all through a delightful combination of animated and real-world elements. An animated drawing of a fruit shipment slices through a real pear; animated fruit is washed in a real glass of water; and a slice of carrot transforms into a stove.
Credits
Visual Effects/Animation Aggressive, Ridgewood, NJ Alex Topaller, director; Dan Shapiro, director/EP; Riccardo Albertini, animation lead; Santi Agusti, additional animation; Rodier Kidman, storyboard artist/art director; Pam Morris, production designer; Hillary Cutter, producer; Joe Arcidiacono, DP (Toolbox: After Effects, Adobe Premiere, Adobe Flash, Cinema 4D, DaVinci) Agency Story Worldwide, New York Production Aggressive, Ridgewood, NJ Alex Topaller, Dan Shapiro, directors
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
