Google Play and BBH LA released the latest installment of its animated video interview series “California Inspires Me,” an ongoing partnership with Pop-up Magazine’s publication California Sunday celebrating how the State of California has shaped and influenced careers of notable artists.
For the May issue, Brian Wilson is the featured artist. In this video piece animated by renowned illustrator James Blagden, legendary singer-songwriter Wilson, a founding member of the Beach Boys, discusses the first time he saw the ocean, inventing surf music without being a surfer, and the joys of a simple California Life.
Credits
Client Google Play/California Sunday. Agency BBH Los Angeles Pelle Sjoenell, executive creative director; Josh Webman, Peter Albores, creative directors; Florencio Zavala, design director; Kristian Grove Moller, associate creative director/art director; Kristian Grove Moller, associate creative director/art director. Animation James Blagden, animator, illustrator, director; Chris Isenberg, exec producer; Zein Zubi, producer. Music Shannon Ferguson Audio Youth Radio Alex Cohen, sound recording.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
