Created as a continuation of the “More Wow than Ever” campaign which BBH Singapore and Immigrant Studio created for Samsung last year, this film centers on a couple who through their incredible Samsung Neo QLED 8K television set wind up immersed in varied experiences–to the point where they literally enjoy the “wow” factor.
Torben Kjelstrup directed the spot via Immigrant Studio. (Kjelstrup is repped in the U.S. by production company Furlined.)
“Every other TV defines ‘best’ in incremental specs and rational claims, but the most iconic brands drive desirability through emotional leadership. And the emotion we were single-minded about, from the environments to the acting, was that wow feeling that can only come from a truly immersive and superior TV experience,” said Charlene Chua, creative director at BBH Singapore.
Director Kjelstrup explained the appeal of creating a whole film that builds up to a simple “wow.” He shared, “Some of the strongest advertising I’ve ever seen works to plant a single word or phrase in the minds of people who see it. Finger licking good. Have a break. Connecting people. Just do it. Of course brands value the ownership of those phrases, but as a director I think the work itself benefits because it allows for films that work towards that one finite point. Which makes it punchy and memorable.”
