This “Victory Dance” touchdown spot for PlayStation out of agency BBH NY just debuted on the PS blog and on the Greatness Awaits website. Online play has become a massive part of PS gaming culture, and this new initiative centers on the moments of victory that are so exciting that gamers want to celebrate–perhaps by breaking out into a dance.
With that in mind, the brand, BBH and director Jonathan Augustavo of Skunk have teamed to create a little something gamers can share with their friends to remind them of their victories. Working with the New York City Ballet, they’ve created a series of videos that feature some of the world’s best dancers’ interpretations of six different popular PlayStation genres, including sports like soccer and football, and war, space and cops-and-robbers shooters. Each spot begins with classical dance moves that quickly give way to over-the-top (and awesome) celebratory dancing, familiar to anyone who’s seen an end-zone dance.
This video depicts a dancer’s interpretation of scoring a football touchdown. The series of videos is the first work Augustavo has helmed via Skunk since recently joining the production house for U.S. representation.
Credits
Client PlayStation Agency BBH New York John Patroulis, chief creative officer; Ari Weiss, executive creative director; Dave Brown, Ian Hart, creatives; Joyce Kuan, art director; Jamie Rome, copywriter; Carey Head, head of integrated production & technology; Kate Morrison, head of content production; John Riddle, sr. content producer; Christina Carter, content producer; Douglas Stivers, sr. producer; Kelly Bignell-Asedo, UX director; Anthony Terruso, creative technologist; Rebecca O’Neill, head of art production; Kendra Salvatore, strategy director. Production Skunk Jonathan Augustavo, director; Matt Factor, managing partner/EP; Shelly Townsend, exec producer; Jeanne Stawiarski, head of production; Annalise Rowane, producer; Sing Howe Yam, DP; Michael Bednark, production designer; Arle Bordas, 1st assistant director; John Scott Wilson, 2nd assistant director; Rosanna Pandolfo, production supervisor; Ruth Martinez, assistant production supervisor. Editorial/Post Arcade Edit Nick Rondeau, editor; Dan Gutterman, assistant editor; Tristian Wake, Flame artist; Sila Soyer, exec producer; Lauren Cancelosi, producer. Post The Mill Fergus McCall, colorist; Dee Allen, exec producer; Heath Raymond, producer. Music Beacon Street Studios Beacon Street, composers Adrea Lavezzoli, exec producer. Licensed Music APM Music Deborah Fisher, key account director. Audio Post Sound Lounge Tom Jucarone, mixer; Vicky Ferraro, exec producer; Toria Sheffield, producer. Digital Design & Development DOMANI Studios Jon Lander, creative director; Dan Ashley, sr. designer; Steve Matysik, Steve Young, interactive developers; Matt Wilcox, director of front end technology; Taylor Hills, QA lead; Nirmala Shome, interactive producer. Performers New York City Ballet Troy Schumacher, choreographer; Olivia Boisson, Zachary Catazaro, Emilie Gerrity, Craig Hall, Brittany Pollack, Amar Ramasar, dancers.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
