This “Victory Dance” touchdown spot for PlayStation out of agency BBH NY just debuted on the PS blog and on the Greatness Awaits website. Online play has become a massive part of PS gaming culture, and this new initiative centers on the moments of victory that are so exciting that gamers want to celebrate–perhaps by breaking out into a dance.
With that in mind, the brand, BBH and director Jonathan Augustavo of Skunk have teamed to create a little something gamers can share with their friends to remind them of their victories. Working with the New York City Ballet, they’ve created a series of videos that feature some of the world’s best dancers’ interpretations of six different popular PlayStation genres, including sports like soccer and football, and war, space and cops-and-robbers shooters. Each spot begins with classical dance moves that quickly give way to over-the-top (and awesome) celebratory dancing, familiar to anyone who’s seen an end-zone dance.
This video depicts a dancer’s interpretation of scoring a football touchdown. The series of videos is the first work Augustavo has helmed via Skunk since recently joining the production house for U.S. representation.
CreditsClient PlayStation Agency BBH New York John Patroulis, chief creative officer; Ari Weiss, executive creative director; Dave Brown, Ian Hart, creatives; Joyce Kuan, art director; Jamie Rome, copywriter; Carey Head, head of integrated production & technology; Kate Morrison, head of content production; John Riddle, sr. content producer; Christina Carter, content producer; Douglas Stivers, sr. producer; Kelly Bignell-Asedo, UX director; Anthony Terruso, creative technologist; Rebecca O’Neill, head of art production; Kendra Salvatore, strategy director. Production Skunk Jonathan Augustavo, director; Matt Factor, managing partner/EP; Shelly Townsend, exec producer; Jeanne Stawiarski, head of production; Annalise Rowane, producer; Sing Howe Yam, DP; Michael Bednark, production designer; Arle Bordas, 1st assistant director; John Scott Wilson, 2nd assistant director; Rosanna Pandolfo, production supervisor; Ruth Martinez, assistant production supervisor. Editorial/Post Arcade Edit Nick Rondeau, editor; Dan Gutterman, assistant editor; Tristian Wake, Flame artist; Sila Soyer, exec producer; Lauren Cancelosi, producer. Post The Mill Fergus McCall, colorist; Dee Allen, exec producer; Heath Raymond, producer. Music Beacon Street Studios Beacon Street, composers Adrea Lavezzoli, exec producer. Licensed Music APM Music Deborah Fisher, key account director. Audio Post Sound Lounge Tom Jucarone, mixer; Vicky Ferraro, exec producer; Toria Sheffield, producer. Digital Design & Development DOMANI Studios Jon Lander, creative director; Dan Ashley, sr. designer; Steve Matysik, Steve Young, interactive developers; Matt Wilcox, director of front end technology; Taylor Hills, QA lead; Nirmala Shome, interactive producer. Performers New York City Ballet Troy Schumacher, choreographer; Olivia Boisson, Zachary Catazaro, Emilie Gerrity, Craig Hall, Brittany Pollack, Amar Ramasar, dancers.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More