In this tongue-in-cheek Superior Seminar–part a campaign from BBH NY for Crystal Dynamics and Square Enix–the Hulk provides a how-to on smashing things, an area in which he has great expertise. The comedic Hulk seminar is one of three such tutorials–the others by Iron Man and Mrs. Marvel, respectively–that along with a CG trailer promote the release of the new Marvel’s Avengers video game.
BBH NY enlisted the help of director Jordan Vogt-Roberts (Kong: Skull Island) of RSA Films, visual effects studio Industrial Light & Magic (ILM) and Skywalker Sound for the campaign.
Although the whole team was physically spread apart due to COVID-19, the story inspired them to come together and make something memorable. In the midst of a pandemic that’s forced us to isolate, there couldn’t have been a better time for the Avengers, with a one-of-a-kind game underscoring the point that we’re stronger together.
Credits
Client Crystal Dynamics and Square Enix/Marvel’s “Avengers” Agency BBH NY Rafael Rizuto, chief creative officer; Jonathan Mackler, executive creative director; Lucas Bongioani, group creative director; Diego Fonseca, Scott Cooney, creative directors; Hora Somani, Bruno Francino, associate creative directors; Ben Cascella, sr. copywriter; Lukas Weber, designer; Brooke Kaylor, head of production; Tom Callard, head of planning; Dylan Fauss, strategist. Production RSA Films Jordan Vogt-Roberts, director/exec producer; Buddy Brakha, exec director; Julien Lemaitre, producer; Bryan Chojnowski, associate producer. VFX Industrial Light & Magic Katherine Farrar Bluff, sr. producer; Karen Kelly, associate producer; Jeff White, VFX producer; Scott Benza, animation supervisor; Bruno Baron, CG supervisor; Lauren Fong, production manager; Nick Johnson, associate production manager. Editorial Mackenzie Cutler Ian Mackenzie, editor; Cooper McLane, assistant editor; Gina Pagano, exec producer. Audio Skywalker Sound Al Nelson, sound designer; Gwendolyn Whittle, ADR supervisor; Pete Horner, audio engineer/mix. Sound Design Gypsy Sound William McGuigan, sound design Music Sizzer Music, original composition
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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