On February 10, during halftime of the game between the Golden State Warriors and the San Antonio Spurs, PlayStation and BBH NY launched a first-ever narrative projection mapping experience transforming the court of the Oracle Arena in Oakland, Calif., into a snowy landscape for an epic “War on the Floor.” The event was all part of PlayStation’s latest Greatness Awaits campaign launching the PS4 game God of War which rolls out in April.
This film depicts the activation which took place on the basketball court, a live half-time event which captured the attention of the Oracle Arena crowd, thousands more through Facebook Live, and countless fans through ABC’s national broadcast.
Through projection mapping and pairing surrounding screens, Oracle Arena was visually converted into a snowy Nordic landscape, where fans watched as the game’s father and son duo, Kratos and Atreus, battled their way through the harsh elements, monstrous enemies, and brutal landscape giving fans a taste of the greatness that awaits them through God of War available only on PS4.
“Based on the high level of anticipation around this epic gaming adventure, we designed a completely unique, first-of-its kind experience,” said Gerard Caputo, CCO of BBH NY. “Harnessing the power of projection mapping technology, PlayStation and BBH were able to bring the epic saga of Kratos and Atreus to life, right on the floor at Oracle Arena.”
Credits
Client PlayStation/God of War Eric Lempbel SVP & head of PlayStation Network; Asad Qizilbash, VP, marketing; Mike Webster, director of marketing; TJ Consunji, sr. brand manager; Josh Sepielli, manager, product marketing; Brent Gutierrez, marketing specialist; Tiffany Chin, brand manager; Morgan Haro, marketing program manager; Michael Brynteson, sr. director of video production; Peter Hathaway, sr. manager of production and line producer; Katie Montgomery, edit/post producer; Jeremy Ambers, lead editor; Jamie Bafus, casting & talent manager. Agency BBH New York Gerard Caputo, chief creative officer; John Patroulis, creative chairman; Hugo Bierschenk, Dean Woodhouse, Daniel Bonder, Dave Brown, group creative directors; Diego Fonseca, Taylor Marsh, associate creative directors; Kate Morrison, head of production; Corinee Porter, content & experiential producer. Studio Santa Monica Studio Shannon Studstill, head of studio; Cory Barlog, game director, God of War; Aaron Kaufman, marketing producer, sr. community strategist, God of War; Rafael Grassetti, principal character artist, God of War; Bruno Velazquez, principal animation director, God of War; Mehdi Yssef, principal animator, God of War; Ariel Angelotti, producer, God of War. Projection Event Production Company Quince Imaging Scott Williams, exec producer; Jay Hutchinson, lead projection; Eric Gazzillo, project producer; Evan Doss, projectionist; Liam O’Hanlon, media server operator; Anthony Magdon, projection design. Postproduction Platige Image Tomek Baginski, director; Zicz, exec producer; Justyna Supernak, producer; Kamil Pohl, VFX supervisor; Michal Niewiara, art director. Motion Capture Studio Sony Interactive Entertainment Worldwide Studios Motion Capture Neil Ingram, sr. manager of production; James Scarafone, sr. manager of motion capture; Teresa L. Porter, project manager, motion capture; Stephen Olsen, manager, motion capture; Matt Bauer, Bill Beemer, motion capture studio supervisors; Ryan Beeson, motion capture lead studio technician; Anthony Pintor, sr. motion capture studio technician; Matthew O’Callaghan, Jeffrey Price, Sean Sterling, Wesley Welcomer, Charles Searight, motion capture studio technicians; Walter Gray IV, Andrew Marroquin, key set production assistants; Mariah Hale, engineer, motion capture; Cristina Robles, production coordinator, motion capture; Keith Presswood, stage coordinator, motion capture. Original Music Bear McCreary, composition; Peter Scaturro, Keith Leary, producers; Joel Yarger, engineering & production manager; Anthony Caruso, Steve Kaplan, Nick Spezia, engineering; Andrew Buresh, editing; Edward Trybek, Henri Wilkinson, Jonathan Beard, orchestrators; Andrew Harris, copyist; Sam Ewing, Kaiyun Wong, scoring coordinators; David Matics, Andrew Ransom, scoring assistants; Marisa Gunzenhauser, assistant to the composer; Alan Umstead, orchestra contractor; James Fitzpatrick, vocal contractor for Tadlow Music. Recorded at: Ocean Way Nashville Recording Studio, Nashville TN/ Smecky Music Studio, Prague Czech Republic Sound Design Yellowcab Studios Oliver Ranquet, lead sound designer; Corinee Binion, sound design producer. Audio Post Sound Lounge Rob DiFondi, sound mixer; Liana Rosenburg, audio producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
