To promote FanDuel’s Daily Fantasy Sports, BBH NY created the “Find More Ways To Win” campaign–the first spot of which is “Armrest Battle” directed by Ulf Johansson of Smith & Jones.
“Armrest Battle” is set on a crowded airplane, where two seat-mates are competing for the limited amount of armrest space. “I wish there were more ways to win at this,” says one passenger, while the other passenger explains how many ways there are to win with FanDuel this fantasy season.
Client FanDuel Agency BBH NY Gerard Caputo, chief creative officer; Lucas Bongioanni, Scott Cooney, Diego Fonseca, creative directors; Bruno Franchino, sr. art director; Hora Sormani, sr. copywriter; Jim LeMaitre, copywriter; Antonin Collard, sr. digital art director; Shelley Giera, producer. Production Smith & Jones Ulf Johansson, director; Andrzej Sekula, DP; Phillipa Smith, exec producer. Editorial MackCut Ian Mackenzie, Mike Leuis, editors; Cooper McLane, assistant editor; Gina Pagano, exec producer; Kaitlyn Jackson, Jimmy Hayhow, Flame artists. Color Company 3 Tim Masick, colorist; Kevin Breheny, sr. producer. Sound Design/Mix Sound Lounge Tom Jucarone, mixer/audio engineer; Lauren Mullen, producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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