To promote FanDuel’s Daily Fantasy Sports, BBH NY created the “Find More Ways To Win” campaign–the first spot of which is “Armrest Battle” directed by Ulf Johansson of Smith & Jones.
“Armrest Battle” is set on a crowded airplane, where two seat-mates are competing for the limited amount of armrest space. “I wish there were more ways to win at this,” says one passenger, while the other passenger explains how many ways there are to win with FanDuel this fantasy season.
Client FanDuel Agency BBH NY Gerard Caputo, chief creative officer; Lucas Bongioanni, Scott Cooney, Diego Fonseca, creative directors; Bruno Franchino, sr. art director; Hora Sormani, sr. copywriter; Jim LeMaitre, copywriter; Antonin Collard, sr. digital art director; Shelley Giera, producer. Production Smith & Jones Ulf Johansson, director; Andrzej Sekula, DP; Phillipa Smith, exec producer. Editorial MackCut Ian Mackenzie, Mike Leuis, editors; Cooper McLane, assistant editor; Gina Pagano, exec producer; Kaitlyn Jackson, Jimmy Hayhow, Flame artists. Color Company 3 Tim Masick, colorist; Kevin Breheny, sr. producer. Sound Design/Mix Sound Lounge Tom Jucarone, mixer/audio engineer; Lauren Mullen, producer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
