To promote FanDuel’s Daily Fantasy Sports, BBH NY created the “Find More Ways To Win” campaign–the first spot of which is “Armrest Battle” directed by Ulf Johansson of Smith & Jones.
“Armrest Battle” is set on a crowded airplane, where two seat-mates are competing for the limited amount of armrest space. “I wish there were more ways to win at this,” says one passenger, while the other passenger explains how many ways there are to win with FanDuel this fantasy season.
Client FanDuel Agency BBH NY Gerard Caputo, chief creative officer; Lucas Bongioanni, Scott Cooney, Diego Fonseca, creative directors; Bruno Franchino, sr. art director; Hora Sormani, sr. copywriter; Jim LeMaitre, copywriter; Antonin Collard, sr. digital art director; Shelley Giera, producer. Production Smith & Jones Ulf Johansson, director; Andrzej Sekula, DP; Phillipa Smith, exec producer. Editorial MackCut Ian Mackenzie, Mike Leuis, editors; Cooper McLane, assistant editor; Gina Pagano, exec producer; Kaitlyn Jackson, Jimmy Hayhow, Flame artists. Color Company 3 Tim Masick, colorist; Kevin Breheny, sr. producer. Sound Design/Mix Sound Lounge Tom Jucarone, mixer/audio engineer; Lauren Mullen, producer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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