To promote FanDuel’s Daily Fantasy Sports, BBH NY created the “Find More Ways To Win” campaign–the first spot of which is “Armrest Battle” directed by Ulf Johansson of Smith & Jones.
“Armrest Battle” is set on a crowded airplane, where two seat-mates are competing for the limited amount of armrest space. “I wish there were more ways to win at this,” says one passenger, while the other passenger explains how many ways there are to win with FanDuel this fantasy season.
Client FanDuel Agency BBH NY Gerard Caputo, chief creative officer; Lucas Bongioanni, Scott Cooney, Diego Fonseca, creative directors; Bruno Franchino, sr. art director; Hora Sormani, sr. copywriter; Jim LeMaitre, copywriter; Antonin Collard, sr. digital art director; Shelley Giera, producer. Production Smith & Jones Ulf Johansson, director; Andrzej Sekula, DP; Phillipa Smith, exec producer. Editorial MackCut Ian Mackenzie, Mike Leuis, editors; Cooper McLane, assistant editor; Gina Pagano, exec producer; Kaitlyn Jackson, Jimmy Hayhow, Flame artists. Color Company 3 Tim Masick, colorist; Kevin Breheny, sr. producer. Sound Design/Mix Sound Lounge Tom Jucarone, mixer/audio engineer; Lauren Mullen, producer.
Through the eyes of a child growing up, life’s biggest moments unfold, each one interrupted by unexpected power cuts. Smith & Foulkes are back with yet another wholesome story--this one showing that as a child matures, so does his understanding of the need for a solution, leading to the discovery of Schneider Electrics' advanced circuit breakers, now celebrating 100 years.
Orchestrated through heartwarming animation in this Schneider Electrics’ client-direct spot titled “100 Years,” Smith & Foulkes via Riff Raff Films craft a playful yet impactful journey, illustrating how over the years Schneider Electric’s circuit breaker seamlessly steps in when it’s needed the most. Mathematic served as VFX studio.
Read More
