This PlayStation campaign from BBH New York includes three films featuring familiar video game scenes that take unexpected turns when the characters become distracted by the details of their environments, demonstrating the incredibly detailed gameplay on PS4 Pro with dynamic 4K. This “Missed Details” campaign accentuates how the PS4 Pro delivers a core “feature” that gamers care about through PlayStation’s irreverent and fun brand.
This ScreenWork selection, “Armor,” features two medieval knights who decide to strike up a conversation about armor patterns while hammering each other in a brutal sword fight.
Campaign spots–the latest in PlayStation’s ongoing “Greatness Awaits” platform–were directed by Tim Godsall of Anonymous Content.
Credits
Client PlayStation Agency BBH New York Gerard Caputo, chief creative officer; Jonathan Mackler, executive creative director; Scott Cooney, Diego Fonseca, creative directors; Lili Bravi, designer; Ed Zazzera, head of production; Corinne Porter, content producer; Kendra Salvatore, head of strategy; Dylan Fauss, strategist. Production Anonymous Content Tim Godsall, director; Darko Suvak, DP; Eric Stern, managing director; SueEllen Clair, exec producer; Kerry Haynie, head of production. Line Production Company OPC Editorial Mackcut Editorial Gavin Cutler, editor; Brendan Hogan, Pamela Petruski, assistant editors; Gina Pagano, exec producer. VFX/Finish The Mill Eliana Carranza Pitcher, exec producer, shoot supervisor; Bugs Russell, Michael Brown, line producers; Kristine Nordella, shoot supervisor; Nathan Kane, creative director; Corey Brown, creative director, 2D lead artist. Color Company 3 Tim Masick, colorist; Kevin Breheny, producer. Music/Sound Q Department. Audio Post Sound Lounge
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
