This PlayStation campaign from BBH New York includes three films featuring familiar video game scenes that take unexpected turns when the characters become distracted by the details of their environments, demonstrating the incredibly detailed gameplay on PS4 Pro with dynamic 4K. This “Missed Details” campaign accentuates how the PS4 Pro delivers a core “feature” that gamers care about through PlayStation’s irreverent and fun brand.
This ScreenWork selection, “Armor,” features two medieval knights who decide to strike up a conversation about armor patterns while hammering each other in a brutal sword fight.
Campaign spots–the latest in PlayStation’s ongoing “Greatness Awaits” platform–were directed by Tim Godsall of Anonymous Content.
Credits
Client PlayStation Agency BBH New York Gerard Caputo, chief creative officer; Jonathan Mackler, executive creative director; Scott Cooney, Diego Fonseca, creative directors; Lili Bravi, designer; Ed Zazzera, head of production; Corinne Porter, content producer; Kendra Salvatore, head of strategy; Dylan Fauss, strategist. Production Anonymous Content Tim Godsall, director; Darko Suvak, DP; Eric Stern, managing director; SueEllen Clair, exec producer; Kerry Haynie, head of production. Line Production Company OPC Editorial Mackcut Editorial Gavin Cutler, editor; Brendan Hogan, Pamela Petruski, assistant editors; Gina Pagano, exec producer. VFX/Finish The Mill Eliana Carranza Pitcher, exec producer, shoot supervisor; Bugs Russell, Michael Brown, line producers; Kristine Nordella, shoot supervisor; Nathan Kane, creative director; Corey Brown, creative director, 2D lead artist. Color Company 3 Tim Masick, colorist; Kevin Breheny, producer. Music/Sound Q Department. Audio Post Sound Lounge
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
