Vaseline is partnering with Direct Relief, an international medical aid organization, to launch The Vaseline Healing Project that will provide dermatological care, medical supplies, Vaseline products and health worker training to help heal the skin of five million people living in the wake of crisis and disaster in the U.S. and abroad by 2020.
To promote the initiative, BBH NY teamed with director Michael Lawrence on a spot shot on location during dermatological missions in the Philippines and Kenya. (At the time Lawrence was with @radical.media; he has since joined Epoch Films.)
Voiceover was performed by noted actress Viola Davis.
