Vaseline is partnering with Direct Relief, an international medical aid organization, to launch The Vaseline Healing Project that will provide dermatological care, medical supplies, Vaseline products and health worker training to help heal the skin of five million people living in the wake of crisis and disaster in the U.S. and abroad by 2020.
To promote the initiative, BBH NY teamed with director Michael Lawrence on a spot shot on location during dermatological missions in the Philippines and Kenya. (At the time Lawrence was with @radical.media; he has since joined Epoch Films.)
Voiceover was performed by noted actress Viola Davis.
Credits
Client Vaseline Agency BBH New York John Patroulis, creative chairman; Ari Weiss, chief creative officer; Laura Fegley, executive creative director; Mikio Bradley, Klara Lindberg, creative team; Carey Head, head of integrated production & technology; Kate Morrison, head of content production; Christina Carter, sr. producer. Production @radical.media Michael Lawrence, director; Gregg Carlesimo, exec producer; Clint Caluory, line producer. Editorial Cut+Run Georgia Dodson, editor. Postproduction Company 3 Audio Sound Lounge Seth Phillips, mixer. Music Able Baker
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
