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    BBH NY, Director Henrik Rostrop Redefine Retirement In Brighthouse Financial Campaign

    By SHOOTUpdated:No Comments4905 Views

    Henrik Rostrop of Variable directed this Brighthouse Financial campaign from BBH New York featuring real-life people who are redefining what it means to “retire.” The package of documentary-style films includes this :90 which introduces us to Matt who is from Cleveland and used to own a roofing company. Now he’s working as an abstract impressionist painter. “I’m retired from construction, but I’m not retired from the creative life,” he says. 

    “These new films celebrate individuals who demonstrate that retirement is not a finish line; but rather a time to concentrate on lifelong passions with renewed purpose – whether that passion is sustainable farming, rock climbing, family or travel,” said Matt Quale, CMO of Brighthouse Financial. “Shield annuities from Brighthouse Financial can help people focus less on market volatility, and focus more on their chosen pursuits in the next phase of their lives.”

    The campaign films will be featured on the Brighthouse Financial social media channels along with a campaign landing page on the Brighthouse website. 

    Credits

    Client Brighthouse Financial Agency BBH New York Gerard Caputo, chief creative officer; Chris Lisick, group creative director; Chris Maiorino, executive creative director; Aimee Perin, art director; Stu Rubin, copywriter; Shelley Giera, content producer. Production Variable Henrik Rostrup, director; Natle Hurtsellers, exec producer; Michael Lenic, producer; Patrick Dougherty, photographer. Editorial Cartel Edit Andy McGraw, editor; Grant Hall, assistant editor.

    Genre:Documentary
    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:BBH New YorkHenrik RostropVariable



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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