$antaCon is a 90-second heist film written and directed by the team of Hugo & Dean, two creative directors from BBH New York.
Hugo & Dean wanted to create a film they could “shoot on the biggest film set in the world–Manhattan.”
The story was based on a real event in which a thief robbed a bank dressed as Santa.
This is Hugo & Dean’s first foray into directing and to pull it off they worked alongside BBH New York’s internal production company Slaughterhouse.
Credits
Production Slaughterhouse Hugo & Dean, directors/writers (creative directors at BBH NY); Kate Morrison, exec producer; Meg Volk, producer; Alexander Hankoff, DP; Marc Baill, first assistant director; Nick Suttle, assistant camera; Joe Staehly, 2nd unit camera operator; Chris Galvin, 2nd unit assistant camera; Julia McGill, production coordinator. Audio Kevin Hastings, sound Editorial Jim Schwartz, editor. Music Woodwork Music Philip Kay, composer VFX The Mill New York Josh Bohoskey, colorist. Special Thanks to: BBH NY, The Mill NY, Woodwork Music, Aperture Industries, Baron Films, Set in Motion, Hudson Market Press
The Japanese-based photo-sharing app FamilyAlbum, isnโt yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market.
The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in todayโs connected world.
The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage.
The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy.
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