$antaCon is a 90-second heist film written and directed by the team of Hugo & Dean, two creative directors from BBH New York.
Hugo & Dean wanted to create a film they could “shoot on the biggest film set in the world–Manhattan.”
The story was based on a real event in which a thief robbed a bank dressed as Santa.
This is Hugo & Dean’s first foray into directing and to pull it off they worked alongside BBH New York’s internal production company Slaughterhouse.
Production Slaughterhouse Hugo & Dean, directors/writers (creative directors at BBH NY); Kate Morrison, exec producer; Meg Volk, producer; Alexander Hankoff, DP; Marc Baill, first assistant director; Nick Suttle, assistant camera; Joe Staehly, 2nd unit camera operator; Chris Galvin, 2nd unit assistant camera; Julia McGill, production coordinator. Audio Kevin Hastings, sound Editorial Jim Schwartz, editor. Music Woodwork Music Philip Kay, composer VFX The Mill New York Josh Bohoskey, colorist. Special Thanks to: BBH NY, The Mill NY, Woodwork Music, Aperture Industries, Baron Films, Set in Motion, Hudson Market Press
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
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