$antaCon is a 90-second heist film written and directed by the team of Hugo & Dean, two creative directors from BBH New York.
Hugo & Dean wanted to create a film they could “shoot on the biggest film set in the world–Manhattan.”
The story was based on a real event in which a thief robbed a bank dressed as Santa.
This is Hugo & Dean’s first foray into directing and to pull it off they worked alongside BBH New York’s internal production company Slaughterhouse.
Credits
Production Slaughterhouse Hugo & Dean, directors/writers (creative directors at BBH NY); Kate Morrison, exec producer; Meg Volk, producer; Alexander Hankoff, DP; Marc Baill, first assistant director; Nick Suttle, assistant camera; Joe Staehly, 2nd unit camera operator; Chris Galvin, 2nd unit assistant camera; Julia McGill, production coordinator. Audio Kevin Hastings, sound Editorial Jim Schwartz, editor. Music Woodwork Music Philip Kay, composer VFX The Mill New York Josh Bohoskey, colorist. Special Thanks to: BBH NY, The Mill NY, Woodwork Music, Aperture Industries, Baron Films, Set in Motion, Hudson Market Press
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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