In this PlayStation spot, “Unfazed” directed by Matt Dilmore of Biscuit Filmworks for BBH NY, a gamer plays MLB The Show 18 with his friends, then gets up to grab a quick snack from the kitchen. But as soon as he walks in, he discovers a 1,000-pound bear raiding his fridge.

Does this stop the gamer? Nah, he has more games to play and snacks to eat. With a quick glance at the bear, he decides he doesn’t want to deal with the situation and casually grabs chips and a drink. All the while, the bear licks its chops and eyes the gamer.

The gamer makes it back to the couch, unscathed and unfazed, proving that nothing gets in the way of gaming during PlayStation Days of Play.

Credits

Client PlayStation Agency BBH NY Gerard Caputo, chief creative officer; Scott Cooney, creative director; Diego Fonseca, associate creative director; Aimee Perrin, art director; Stu Rubin, copywriter; Bruno Borges, head of design; Lili Bravi, designer; Abbie Noon, Sam Kilbreth, executive producers; Olivia Imperatore, associate producer. Production Biscuit Filmworks Matt Dilmore, director; Shawn Lacy, partner/managing director; Jeff McDougall, exec producer; Rachel Blaub, Mercedes Allen-Sarria, Christine Belief, head of production; Scott Kaplan, producer; Ena Nic, production supervisor. Editorial Mackenzie Cutler Erik Laroi, editor; Gina Pagano, exec producer; Danielle Minch, assistant editor. VFX The Mill Bugs Russell, sr. VFX producer; Phil Crowe, shoot supervisor; Nathan Kane, lead VFX artist; Mia Lalanne, production coordinator. Color The Mill Gregory Reese, colorist; Diane Valera, color producer. Audio Post Heard City Evan Mangiamele, mixer; Sasha Awn, exec producer. Music JSM

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