In this PlayStation spot, “Unfazed” directed by Matt Dilmore of Biscuit Filmworks for BBH NY, a gamer plays MLB The Show 18 with his friends, then gets up to grab a quick snack from the kitchen. But as soon as he walks in, he discovers a 1,000-pound bear raiding his fridge.
Does this stop the gamer? Nah, he has more games to play and snacks to eat. With a quick glance at the bear, he decides he doesn’t want to deal with the situation and casually grabs chips and a drink. All the while, the bear licks its chops and eyes the gamer.
The gamer makes it back to the couch, unscathed and unfazed, proving that nothing gets in the way of gaming during PlayStation Days of Play.
Credits
Client PlayStation Agency BBH NY Gerard Caputo, chief creative officer; Scott Cooney, creative director; Diego Fonseca, associate creative director; Aimee Perrin, art director; Stu Rubin, copywriter; Bruno Borges, head of design; Lili Bravi, designer; Abbie Noon, Sam Kilbreth, executive producers; Olivia Imperatore, associate producer. Production Biscuit Filmworks Matt Dilmore, director; Shawn Lacy, partner/managing director; Jeff McDougall, exec producer; Rachel Blaub, Mercedes Allen-Sarria, Christine Belief, head of production; Scott Kaplan, producer; Ena Nic, production supervisor. Editorial Mackenzie Cutler Erik Laroi, editor; Gina Pagano, exec producer; Danielle Minch, assistant editor. VFX The Mill Bugs Russell, sr. VFX producer; Phil Crowe, shoot supervisor; Nathan Kane, lead VFX artist; Mia Lalanne, production coordinator. Color The Mill Gregory Reese, colorist; Diane Valera, color producer. Audio Post Heard City Evan Mangiamele, mixer; Sasha Awn, exec producer. Music JSM
FCB Health New York, an IPG Health company, and SAFE Project have joined forces to create “The Snowball,” a short film that spotlights winter as a common catalyst for dangerous increases in alcohol consumption. In collaboration with creative studio LOBO, “The Snowball” combines a compelling visual metaphor with cutting-edge animation and a haunting soundtrack from Billie Holiday.
As millions embrace “Dry January,” the onset of colder, shorter winter days still leads to an uptick in alcohol misuse, which can lead to liver cirrhosis and other medical maladies and dangerous consequences for one’s life. Speaking to casual drinkers, “The Snowball” visually illustrates how anyone is at risk of becoming addicted to alcohol during this time of year when external climate variables can lead to excess consumption, even if the drinker does not immediately realize it.
Making good on the metaphor, the film follows one man as a quick liquor run gradually devolves into a full-blown addiction as a snowball gradually grows beside him, engulfing his whole life and eventually causing his demise. Set to the tune of Billie Holiday’s “Everything I Have Is Yours,” the film’s pathos is drawn from the sonic integrity of Holiday’s original recording maintained in the sound design as well as the singer’s tragic battle with substance abuse.
This entirely animated film was created using a hands-on, collaborative process rooted in traditional animation techniques, with every aspect of the artwork creation, design, and craftsmanship crafted entirely by human hands. AI-driven tools and processes were brought in during the animation rendering stage, helping the film achieve a distinct visual style that would have been difficult to achieve through... Read More
