Willy Wonka’s Chocolate Factory has a new secret ingredient: workflows from ServiceNow, an enterprise tech company as introduced in this spot from BBDO San Francisco.
Although Wonka’s world from the mind of Roald Dahl is fantastical, the results thanks to the transformational power of ServiceNow workflows are very real indeed. They’ll simplify Wonka’s supply chains and IT management, and provide employee experiences for his magical, giant geese. This spot also introduces us to Wonka’s new CRO (chief reality officer) named Maxine, a workflow expert who is excited to be singlehandedly doubling Wonka’s C-suite.
Directed by Daniel Kleinman of production house Rattling Stick with visual effects from Framestore, this hero :60, part of a package of spots, centers on a Wonka character that rings true even in 2021.
Credits
Client ServiceNow Agency BBDO San Francisco Kate Catalinac, creative director/copywriter; Corinne Goode, creative director/art director; Patti Bott, Stephen Spesh Kay, executive producers. Partner The Roald Dahl Story Company Alice O’Brien, sr. partnerships manager; Clare Jones, campaign manager; Grace Tedstone, partnerships. Partner Warner Bros. Sara Berba, VP, global product & licensed advertising; Greg Bass, campaign manager. Production Rattling Stick Daniel Kleinman, director; Jeff Shupe, exec producer; Johnnie Frankel, producer; James Hatcher, line producer. Editorial Work Editorial Jono Griffith, Leah Turner, editors; Miles Watson, Sidney Williams, assistant editors; Marlo Baird, exec producer; Brian Scharwath, producer. Postproduction Framestore Alex Thomas, creative director; Pete King, exec producer; Carla Attansio, director of production; Jeff Atherton, producer; Christian Nielsen, CG supervisor; Diego Bonora, production coordinator; William Barltett, set supervisor; Beau Leon, colorist; Cosku Ozdemir, effects; Gabriela Ruch Salmeron, groom; Paul Chandler, concept; Alejandro Villabon, lead compositor; Sarah Marikar, Flame. Music SOUTH Music & Sound, Santa Monica, Calif. Jimmy Haun, Jon Darling, composers; Robin Holden, arranger; Dan Pritikin, Matt Drenik, creative directors; Ignacio Zas, producer; Ann Haugen, exec producer. Sound Design LSD, Santa Monica, Calif. Rohan Young, sound designer. Audio Post Lime Studios, Santa Monica Rohan Young, engineer, Susie Boyajan, exec producer; Kayla Phungglan, sr. producer.
Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.
The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.
The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”
The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More
