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    BBDO S.F., Director Karen Cunningham Team To Fill “Dream Gap” For Barbie

    By SHOOTUpdated:No Comments5702 Views

    Barbie has rolled out the Dream Gap Project, a multi-year global initiative to raise awareness around limiting factors that prevent girls from reaching their full potential.

    Research has identified that starting at age five many girls are less likely than boys to view their own gender as smart and begin to lose confidence in their own competence. Cultural stereotypes, implicit biases and representation in media work together to further this issue. In the United States, this has been referenced as the “Dream Gap,” but there are similar trends seen around the world.

    Girls’ belief in themselves is impacted by these limiting factors, so Barbie is dedicated to funding research, highlighting positive role models and rallying a community around supporting girls through The Dream Gap Project.

    Barbie debuted this digital spot, that builds on the “You Can Be Anything” campaign and explains the Dream Gap. Created by BBDO San Francisco, this “Barbie Dream Gap” piece was directed by Karen Cunningham of Slim Pictures.

    Credits

    Client Barbie Agency BBDO San Francisco David Lubars, chief creative officer, worldwide; Matt Miller, chief creative officer, San Francisco; Adam Balogh, Jason Moussalli, associate creative directors; Louise Doherty, head of interactive production; Crystal Rix, chief strategy officer; Jessica Strode, group strategy director. Production Slim Pictures Karen Cunningham, director; Tom Weissferdt, Catherine Finkenstaedt, exec producers; Al Cooper, producer. Editorial Bread & Butter Andrea MacArthur, editor. Color Company 3 Sophie Borup, sr. colorist. VFX Jane Studios David Parker, creative director; Tim Bird, Flame artist; David Won, producer; Nancy Hwang, exec producer. Audio One Union Recording Joaby Deal, Matt Zipkin, sr. sound engineers; Vickie Sornsilp, exec producer. Music Amber Music Michelle Curran, exec producer; Mike Perri, music supervisor/producer.

    Media Type:Commercial: Online
    ScreenWork Categories:Commercial
    Video Tags:BBDO San FranciscoKaren CunninghamSlim Pictures

    Comcast’s Xfinity, GS&P Take A “Wicked” Turn With Short Featuring Cynthia Erivo, Ariane Grande and The Magic Of Oz

    Tuesday, November 12, 2024

    Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.

    Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.

    “Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.

    In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More

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