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    BBDO S.F., Director Karen Cunningham Team To Fill “Dream Gap” For Barbie

    By SHOOTUpdated:No Comments5735 Views

    Barbie has rolled out the Dream Gap Project, a multi-year global initiative to raise awareness around limiting factors that prevent girls from reaching their full potential.

    Research has identified that starting at age five many girls are less likely than boys to view their own gender as smart and begin to lose confidence in their own competence. Cultural stereotypes, implicit biases and representation in media work together to further this issue. In the United States, this has been referenced as the “Dream Gap,” but there are similar trends seen around the world.

    Girls’ belief in themselves is impacted by these limiting factors, so Barbie is dedicated to funding research, highlighting positive role models and rallying a community around supporting girls through The Dream Gap Project.

    Barbie debuted this digital spot, that builds on the “You Can Be Anything” campaign and explains the Dream Gap. Created by BBDO San Francisco, this “Barbie Dream Gap” piece was directed by Karen Cunningham of Slim Pictures.

    Credits

    Client Barbie Agency BBDO San Francisco David Lubars, chief creative officer, worldwide; Matt Miller, chief creative officer, San Francisco; Adam Balogh, Jason Moussalli, associate creative directors; Louise Doherty, head of interactive production; Crystal Rix, chief strategy officer; Jessica Strode, group strategy director. Production Slim Pictures Karen Cunningham, director; Tom Weissferdt, Catherine Finkenstaedt, exec producers; Al Cooper, producer. Editorial Bread & Butter Andrea MacArthur, editor. Color Company 3 Sophie Borup, sr. colorist. VFX Jane Studios David Parker, creative director; Tim Bird, Flame artist; David Won, producer; Nancy Hwang, exec producer. Audio One Union Recording Joaby Deal, Matt Zipkin, sr. sound engineers; Vickie Sornsilp, exec producer. Music Amber Music Michelle Curran, exec producer; Mike Perri, music supervisor/producer.

    Media Type:Commercial: Online
    ScreenWork Categories:Commercial
    Video Tags:BBDO San FranciscoKaren CunninghamSlim Pictures



    Merman Serves As Hybrid Agency-Production Co. For Blink Home Security Campaign

    Thursday, December 26, 2024

    Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.

    Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.

    “We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”

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