Barbie has rolled out the Dream Gap Project, a multi-year global initiative to raise awareness around limiting factors that prevent girls from reaching their full potential.
Research has identified that starting at age five many girls are less likely than boys to view their own gender as smart and begin to lose confidence in their own competence. Cultural stereotypes, implicit biases and representation in media work together to further this issue. In the United States, this has been referenced as the “Dream Gap,” but there are similar trends seen around the world.
Girls’ belief in themselves is impacted by these limiting factors, so Barbie is dedicated to funding research, highlighting positive role models and rallying a community around supporting girls through The Dream Gap Project.
Barbie debuted this digital spot, that builds on the “You Can Be Anything” campaign and explains the Dream Gap. Created by BBDO San Francisco, this “Barbie Dream Gap” piece was directed by Karen Cunningham of Slim Pictures.
Credits
Client Barbie Agency BBDO San Francisco David Lubars, chief creative officer, worldwide; Matt Miller, chief creative officer, San Francisco; Adam Balogh, Jason Moussalli, associate creative directors; Louise Doherty, head of interactive production; Crystal Rix, chief strategy officer; Jessica Strode, group strategy director. Production Slim Pictures Karen Cunningham, director; Tom Weissferdt, Catherine Finkenstaedt, exec producers; Al Cooper, producer. Editorial Bread & Butter Andrea MacArthur, editor. Color Company 3 Sophie Borup, sr. colorist. VFX Jane Studios David Parker, creative director; Tim Bird, Flame artist; David Won, producer; Nancy Hwang, exec producer. Audio One Union Recording Joaby Deal, Matt Zipkin, sr. sound engineers; Vickie Sornsilp, exec producer. Music Amber Music Michelle Curran, exec producer; Mike Perri, music supervisor/producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
