Just in time for Tax Day, Snickers has rolled out a short documentary as part of its ongoing topical extension of the brand’s “You’re Not You When You’re Hungry” campaign.
The documentary follows an Arizona woman who tried to write off a Snickers bar in 2005 and upon an audit and tax court hearing her tax return deduction was denied. This short piece of creative content exposes that injustice to the world–with Snickers ultimately issuing her a check for 89 cents to reimburse her candy expense.
Directed by Evan Bernard, the mini documentary is currently running on YouTube. The campaign has social support on platforms including Facebook, Twitter and Tumblr from now until Tax Day on Wednesday, April 15.
Credits
Client Snickers Agency BBDO New York David Lubars, chief creative officer, BBDO Worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Peter Alsante, creative director; Matthew Zaifert, associate creative director; Kirsten Flanik, managing director; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Mona Lisa Farrokhnia, producer; Julia Millison, music producer. Production Evan Bernard, director; Joseph DeSalvo, DP; Koji Yahagi, line producer; Renee Haar, production supervisor; Kieran Bergin, illustrator. Audio Corey Bauman, engineer. Editorial NO6 Ryan Bukowski, editor; Corina Dennison, exec producer; Malia Rose, producer; Stephen Picano, colorist.
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)