Just in time for Tax Day, Snickers has rolled out a short documentary as part of its ongoing topical extension of the brand’s “You’re Not You When You’re Hungry” campaign.

The documentary follows an Arizona woman who tried to write off a Snickers bar in 2005 and upon an audit and tax court hearing her tax return deduction was denied. This short piece of creative content exposes that injustice to the world–with Snickers ultimately issuing her a check for 89 cents to reimburse her candy expense.

Directed by Evan Bernard, the mini documentary is currently running on YouTube. The campaign has social support on platforms including Facebook, Twitter and Tumblr from now until Tax Day on Wednesday, April 15.

Credits

Client Snickers Agency BBDO New York David Lubars, chief creative officer, BBDO Worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Peter Alsante, creative director; Matthew Zaifert, associate creative director; Kirsten Flanik, managing director; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Mona Lisa Farrokhnia, producer; Julia Millison, music producer. Production Evan Bernard, director; Joseph DeSalvo, DP; Koji Yahagi, line producer; Renee Haar, production supervisor; Kieran Bergin, illustrator. Audio Corey Bauman, engineer. Editorial NO6 Ryan Bukowski, editor; Corina Dennison, exec producer; Malia Rose, producer; Stephen Picano, colorist.

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