Bullying prevention social activist Monica Lewinsky has launched a PSA which serves as a powerful exploration of bullying by recasting the issue and asking the question: “If this behavior is unacceptable in real life, why is it so normal online?”
The film, created by BBDO New York, portrays people publicly acting out real online comments to illustrate that at the receiving end of every comment is a real person–a fact all too easy to forget in today’s online culture. While the bullies and the recipients of denigrating talk are actors, those who intervene to stop the bullying are real people, which gives a life-affirming positive tone to the work.
Titled “In Real Life, the PSA was directed by Win Bates via BBDO Studios.
Credits
Client Monica Lewinsky/Anti-Bullying Agency BBDO New York David Lubars, chief creative officer, global; Greg Hahn, chief creative officer, NY; Danilo Boer, Marcos Kothlar, executive creative directors; Bianca Guimaraes, associate creative director/art director; Roberto Danino, associate creative director/copywriter; David Rolfe, head of integrated production; Angela Narloch, executive producer; Rani Zarina Vaz, head of music production. Production BBDO Studios Win Bates, director; Michael Gentile, BBDO Studios lead; AJ Rowe, BBDO Studios manager; Persis Koch, exec producer. Editorial Work Editorial Adam Witten, editor; Jamie Perritt, producer. Color & Finish The Mill Fergus McCall, Corey Brown, colorists; Kyle Zemborain, 2D assist; Luis Martin, producer. Audio Post Heard City Dan Flosdorf, mixer; Gloria Pitagorsky, exec producer. Music Human Andy Bloch, composer/creative lead; James Dean Wells, exec producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
