As a FedEx employee delivers packages, each step he takes results in a small busines growing substantively before our very eyes. Conversely when he takes a step backwards, the business regresses.
Filip Engstrom directed this spot–titled "Growing Business"–for BBDO New York, with visual effects from The Mill and a fun percussive gypsy jazz track furnished by Storefront Music.
Client FedEx Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Peter Kain, Gianfranco Arena, executive creative directors; Matt Vescovo, sr. creative director/art director/copywriter; Amy Wertheimer, group executive producer; Alex Gianni, executive producer; Rani Vaz, sr. VP/director of music; Kirsten Flanik, managing director; Sangeet Pillai, group planning director. Production Smuggler, Filip Engstrom, director; Erik Sohlstrom, DP; Anthony Dimino, 1st assistant director; Jason Dawes, production designer; Patrick Milling Smith, Brian Carmody, partner; Lisa Rich, COO; Shannon Jones, exec producer; Andrew Colon, head of production, Martha Davis, producer. Editorial HutchCo Technologies Jim Hutchins, editor; Patrick O’Leary, assistant editor; Jane Hutchins, exec producer. Post/VFX The Mill Adam Isidore, VFX supervisor; Dan Love, producer; Ilia Mokhtareizadeh, lead compositor; Andres Eguiguren, CG lead; Mikey Rossiter, colorist. Music Storefront Music John Scrapper Sneider, Adam Elk, composers; Alex Fulton, producer. Audio Post Lime Studios Loren Silber, mixer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
