This spoof of action movie trailers is set to run during the Academy Awards on Sunday, Feb. 22, on ABC. Directed by Traktor for BBDO NY, the :30 titled “Big Movie” is designed as a mock movie preview, and highlights how watching movies is better with M&M’S. The ad features all six of the M&M’S Brand “spokescandies” putting a delicious spin on classic action-movie scenes–Orange driving a runaway bus; Red interrogating an alleged criminal; Blue leaping from a burning building–in a manner that so closely resembles a movie trailer you might start to believe “M&M’S: The Movie” is coming to a theater near you.
Although this marks the television debut of the commercial, a similar treatment of the creative ran in cinemas nationwide throughout 2014. That version served as a “public service announcement” asking for audiences to please turn off their cell phones during the movie.
