This spoof of action movie trailers is set to run during the Academy Awards on Sunday, Feb. 22, on ABC. Directed by Traktor for BBDO NY, the :30 titled “Big Movie” is designed as a mock movie preview, and highlights how watching movies is better with M&M’S. The ad features all six of the M&M’S Brand “spokescandies” putting a delicious spin on classic action-movie scenes–Orange driving a runaway bus; Red interrogating an alleged criminal; Blue leaping from a burning building–in a manner that so closely resembles a movie trailer you might start to believe “M&M’S: The Movie” is coming to a theater near you.
Although this marks the television debut of the commercial, a similar treatment of the creative ran in cinemas nationwide throughout 2014. That version served as a “public service announcement” asking for audiences to please turn off their cell phones during the movie.
Credits
Client Mars/M&M’s Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Tim Bayne, Lauren Connolly, executive creative directors; Christopher Cannon, Eduardo Peterson, associate creative directors; Regina Iannuzzi, executive producer; Samantha Errico, producer. Production Traktor Sam Larsson, director. VFX House Special Kirk Kelley, animation director; Julianna Cox, Greg Kyle, Chris Ohlgren, Kevin Phelps, animators; Rex Carter, compositing lead; Michael Corrigan, Cam Williams, editors; Patrick Van Pelt, lead TD; Zilpha Yost, sr. producer. (Toolbox: Maya, Flame, Flint, FumeFX, Nuke, Photoshop)Editorial PS 260 Maury Loeb, editor; Matt Posey, assistant editor; Laura Lamb Patterson, sr. producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
