Earlier this year, SNICKERS launched its Super Bowl 50 commercial which goes back to 1955 and features a hungry Marilyn Monroe on the set of the classic film The Seven Year Itch.
Now, in honor of what would have been Monroe’s 90th birthday, SNICKERS is launching an online video of an OOH interactive experience. The experience is an installation that displays a continuously animated image of Marilyn Monroe’s skirt blowing in the breeze, an iconic scene from the classic film. When a digital sensor detects someone staring, Marilyn turns into her hungry alter-ego, Willem Dafoe, who has some “hungry” words for the passerby.
The limited-time live installation took place in April in New York City.
Credits
Client SNICKERS Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Scott Mahoney, Dan Oliva, creative directors; Joey Henson, copywriter; Jimmy Morrissey, art director; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Alex Gianni, executive broadcast producer; Neely Lisk, executive producer; Koji Yahagi, DP; Jeff Reagan, production assistant. Celebrity Talent & IP Rights Acquisition The Marketing Arm, Brad Sheehan Experiential Production Company Pearl Media Anthony Petrillo, exec producer; Daniel Odham, producer; Jennifer Ohs, creative technologist. Editorial/Post EG+ Renee Haar, director of postproduction; Amy Feldman, post producer; Tim Jansen, editor; Harry Nelson, assistant editor; John Cabrera, audio engineer.
Chipotle, Venables Bell & Partners, Hornet Debut Animated Short “Unfolded” In The Metaverse
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
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