Earlier this year, SNICKERS launched its Super Bowl 50 commercial which goes back to 1955 and features a hungry Marilyn Monroe on the set of the classic film The Seven Year Itch.
Now, in honor of what would have been Monroe’s 90th birthday, SNICKERS is launching an online video of an OOH interactive experience. The experience is an installation that displays a continuously animated image of Marilyn Monroe’s skirt blowing in the breeze, an iconic scene from the classic film. When a digital sensor detects someone staring, Marilyn turns into her hungry alter-ego, Willem Dafoe, who has some “hungry” words for the passerby.
The limited-time live installation took place in April in New York City.
Credits
Client SNICKERS Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Scott Mahoney, Dan Oliva, creative directors; Joey Henson, copywriter; Jimmy Morrissey, art director; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Alex Gianni, executive broadcast producer; Neely Lisk, executive producer; Koji Yahagi, DP; Jeff Reagan, production assistant. Celebrity Talent & IP Rights Acquisition The Marketing Arm, Brad Sheehan Experiential Production Company Pearl Media Anthony Petrillo, exec producer; Daniel Odham, producer; Jennifer Ohs, creative technologist. Editorial/Post EG+ Renee Haar, director of postproduction; Amy Feldman, post producer; Tim Jansen, editor; Harry Nelson, assistant editor; John Cabrera, audio engineer.
The Best Work You May Never See: Rodrigo Garcia Saiz Directs “The HInVisible Celebrity” To Address Spain’s Stigma Over HIV
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
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