Earlier this year, SNICKERS launched its Super Bowl 50 commercial which goes back to 1955 and features a hungry Marilyn Monroe on the set of the classic film The Seven Year Itch.
Now, in honor of what would have been Monroe’s 90th birthday, SNICKERS is launching an online video of an OOH interactive experience. The experience is an installation that displays a continuously animated image of Marilyn Monroe’s skirt blowing in the breeze, an iconic scene from the classic film. When a digital sensor detects someone staring, Marilyn turns into her hungry alter-ego, Willem Dafoe, who has some “hungry” words for the passerby.
The limited-time live installation took place in April in New York City.
Credits
Client SNICKERS Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Scott Mahoney, Dan Oliva, creative directors; Joey Henson, copywriter; Jimmy Morrissey, art director; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Alex Gianni, executive broadcast producer; Neely Lisk, executive producer; Koji Yahagi, DP; Jeff Reagan, production assistant. Celebrity Talent & IP Rights Acquisition The Marketing Arm, Brad Sheehan Experiential Production Company Pearl Media Anthony Petrillo, exec producer; Daniel Odham, producer; Jennifer Ohs, creative technologist. Editorial/Post EG+ Renee Haar, director of postproduction; Amy Feldman, post producer; Tim Jansen, editor; Harry Nelson, assistant editor; John Cabrera, audio engineer.
House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
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