The American Red Cross Association has launched a campaign reminding us all that even in our darkest hour, there is always hope. The new brand film, entitled “Piano,” embodies the resiliency we’ve all displayed this past year, depicting how “the only thing a disaster can’t destroy is hope.”
Directed by Douglas Avery of Film 47, the public service spot centers on a woman who continues to play piano amidst the ruins of her home, underscoring how people have persevered through the many challenges of this past year.
Created by BBDO NY, the PSA features a custom-recorded rendition of Burt Bacharach’s “What the World Needs Now,” filling the moment with a beautiful message of love and healing.
The custom track was made possible due to the American Red Cross and music publishing company Primary Wave Music’s new “giving back” partnership, launching with this project and providing the Red Cross access to the company’s extensive library of music catalogs, artists and other content without licensing fees. Moving forward, the Red Cross and BBDO will be able to create compelling campaigns with some of the best music, for free. Primary Wave houses the music of legends such as Whitney Houston, Bob Marley, Smokey Robinson, and Ray Charles among many other top artists.
Credits
Client American Red Cross Agency BBDO New York David Lubars, chief creative officer, worldwide; Anne Lac, Roberto Danino, Fred Kovey, SVPs, creative directors; Eric Goldstein, SVP, sr. creative director; Alex Gianni, group executive producer; Reid Pierce, producer; Julia Millison, music producer; Alexandra Britt, sr. strategic planner. Production Film47 Douglas Avery, director; Vic Palumbo, exec producer; Mark Hankey, line producer; Paul Meyers, DP; Tony Finley, production manager; Jason Haugaard, production designer. Editorial Work Edit NY Adam Witten, editor; Julian Laing, assistant editor; Alejandra Alarcon, head of production; Erica Thompson, exec producer. Telecine Company 3 NY Sofie Borup, colorist; Alexandra Lubrano, producer. VFX Method Studios NY Stephen Morris, conform Flame artist; Stuart Robinson, managing director; Jesse Kurnit, exec producer; Tsiliana Jolson, head of production; Bennett Lieber, sr. producer; Janine Conway, producer. Music Primary Wave Jon Levine, composer; Jake Livingston, manager; Jeff Straughn, president of brand marketing; Sam Sklover, creative marketing manager. Audio Heard City Evan Mangiamele, Seth Phillips, composers; Ronnie Stapleton, Catherine Sangiovanni, assistant engineers; Gloria Pitagorsky, managing director/partner; Andi Lewis, Sasha Awn, Jackie James, producers.
This Netflix campaign from Wieden+Kennedy Portland gives the word “teaser” a whole new meaning. Netflix is showing entertainment fans around the globe a sneak peek at some of its highly anticipated titles to come this year .
The “Next on Netflix” brand campaign kicks off with this longform preview film titled “You’re Not Ready” featuring nearly three minutes of fan favorites and hidden Easter eggs that will keep fans guessing what’s to come in 2025. But if fans don’t look close enough at each scene, they may not catch hidden clues from some of Netflix’s most coveted movies and shows sprinkled throughout the film.
Directed by Megaforce via production company Iconoclast, the short film tells the story of a woman sitting in a corporate meeting, starved of any excitement. As her uneventful meeting continues, she sneakily pulls out her device and starts watching Netflix under the table. Suddenly, she’s propelled into Netflix’s universe and her action-packed adventure begins, as she takes on scenes from numerous genres and titles.
Our hero fan travels through the unique and thrilling worlds of Netflix’s biggest titles including Stranger Things, Squid Game, Wednesday, Emily in Paris, Cobra Kai, Happy Gilmore 2, and many, many more exciting Easter eggs that true fans and internet super sleuths will have to look closely to catch.
As the film concludes, it drums up even more anticipation and excitement for what’s to come when unveiling the final line--“You’re Not Ready For What’s Next.”
Together, W+K and Megaforce integrated 26 different Netflix shows and movies into the film. To seamlessly stitch one scene to the next, the team tapped editor Adriana Legay of Final Cut and integrated a unique... Read More
