Playing a game of H-O-R-S-E is a perennial basketball favorite–except this time the playground is on the Internet and NBA star James Harden is taking on all challengers.
Fans were invited to put together short videos of themselves shooting crazy and creative shots. These entries were submitted through Twitter and Instagram to @footlocker with #horsewithharden. Then, on October 1, the best shots were re-created by Harden and tweeted back out through Foot Locker’s Twitter feed. Fans of @footlocker could watch the event unfold online over the course of several hours.
In the end, James proved victorious by beating all comers on the Internet two games to one.
The technical accomplishment was conceived, produced, digitized and executed by Foot Locker’s creative agency partner BBDO.
Here's a challenge recap video of "H-O-R-S-E with Harden."
Credits
Client Foot Locker Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, New York; Chris Beresford-Hill, Dan Lucey, executive creative directors; Jesse Snyder, associate creative director/art director; Tim Wassler, associate creative director/copywriter; David Rolfe, director of integrated production; Joe Croson, associate director of digital production; David Martinez, lead producer; Eric Bloom, shot producer; Courtney Fallow, associate producer; Michael Gentile, production supervisor; Rhys Hillman, sr. digital strategist. Production The Kitchen Lawrence Chen, director; Jonathan Hsu, line producer; Tinx Chan, DP Live Production Support Marcus Taylor, live broadcast switcher; Keith Vogelsong, live editor; Nick Divers, event recap video editor. Music Apollo Studios.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
