Macy’s 2017 holiday advertising campaign kicks off with this two-minute anthem titled “Lighthouse” which tells the story of two children, and their families, being brought together by the perfect gift.
This tug-at-the-heartstrings tale–which has the lad reaching out to a girl who recently lost her mother–was directed by Steve Ayson of MJZ for BBDO New York.
The two-minute piece is being shown online, while :60 and :30 versions will run both on TV and online.
Client Macy’s Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Danilo Boer, Marcos Kotlhar, executive creative directors; Matt Brink, Adam Livesey, sr. creative directors; Ashley Henderson, executive producer; Rani Vaz, director of music. Production MJZ Steve Ayson, director; Germaine McMicking, DP; Emma Wilcockson, exec producer; Jeff MacDougall, line producer. Editorial Whitehouse Post Russell Icke, editor; Emma Platek, assistant editor; Caitlin Grady, exec producer; Pamela Heller, producer. Postproduction/VFX Blacksmith Daniel Morris, VFX supervisor, lead compositor; Charlotte Arnold, exec producer; Anu Nagaraj, producer; Margolit Steiner, Robert Bruce, Jay Lee, Jacob Slutsky, Ivan Zwarts, compositing; Tuna Unalan, 3D. Music Barking Owl Sound Barking Owl, music arrangement/supervision; Kelly Bayett, creative director/partner; KC Dossett, producer; Brian Canning, Ethan Walter, composers. Audio Post Sonic Union Steve Rosen, mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
