Macy’s 2017 holiday advertising campaign kicks off with this two-minute anthem titled “Lighthouse” which tells the story of two children, and their families, being brought together by the perfect gift.
This tug-at-the-heartstrings tale–which has the lad reaching out to a girl who recently lost her mother–was directed by Steve Ayson of MJZ for BBDO New York.
The two-minute piece is being shown online, while :60 and :30 versions will run both on TV and online.
CreditsClient Macy’s Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Danilo Boer, Marcos Kotlhar, executive creative directors; Matt Brink, Adam Livesey, sr. creative directors; Ashley Henderson, executive producer; Rani Vaz, director of music. Production MJZ Steve Ayson, director; Germaine McMicking, DP; Emma Wilcockson, exec producer; Jeff MacDougall, line producer. Editorial Whitehouse Post Russell Icke, editor; Emma Platek, assistant editor; Caitlin Grady, exec producer; Pamela Heller, producer. Postproduction/VFX Blacksmith Daniel Morris, VFX supervisor, lead compositor; Charlotte Arnold, exec producer; Anu Nagaraj, producer; Margolit Steiner, Robert Bruce, Jay Lee, Jacob Slutsky, Ivan Zwarts, compositing; Tuna Unalan, 3D. Music Barking Owl Sound Barking Owl, music arrangement/supervision; Kelly Bayett, creative director/partner; KC Dossett, producer; Brian Canning, Ethan Walter, composers. Audio Post Sonic Union Steve Rosen, mixer.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More