SAP and BBDO New York created this lighthearted spot to simplify the real-world applicability of SAP’s AI technology.
Steering away from “sexy” innovations and confusing tech lingo, the :30 follows an AI-animated cat–painted Van Gogh-style–going through various office scenarios. The concept contrasts the duality of AI’s role in businesses by showing its impact on digital renders, as well as supply chain management and decision-making processes.
Lobo served as production studio on the "Office Cat" spot which was directed by Richard Carelli and Mateus de Paula Santos.
Credits
Client SAP Agency BBDO New York Matt Macdonald, chief creative officer, NY; Corey Rakowsky, Kleber Menezes, executive creative directors; Marina Gokman, Steven Schroth, creative directors; Alex Gianni, EVP, head of content production; Becky Burkhard, group executive producer; Katie Theobalds, music producer. Media Agency OMD Production Lobo Richard Carelli, Mateus de Paula Santos, directors; Luis Ribeiro, managing partner; Paul Amorese, exec producer (live action) & line producer; Su Constantine, exec producer (animation); Katherine Pacula, line producer (Fixer); Rob Hauer, DP; Leandro Pena, VFX supervisor; Pablo Zurita, post producer; Pedro Falcone, editor; Matheus Miglionico, assistant editor. Telecine Color Collective Alex Jimenez, telecine artist; Claudia Guevera, producer. Music Storefront Music Productions, LLC Kari Steinert, composer; Adam Elk, John “Scrapper” Sneider, partners/exec producers; Kirsten Messier, exec producer
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
