Women don’t need to wait for anyone else to celebrate Valentine’s Day. In this online spot, we see that every time a woman buys her own chocolate for the holiday, she sets a teddy bear free to follow its heart. In this case, a teddy bear with a musical inclination is free to become a jazz pianist.
Amir Farhang of Hungry Man directed this “Jazz Club” commercial for BBDO New York.
Client Mars Chocolate North America/Dove Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Susan Golkin, executive creative director; Rich Fiset, Kelly Kennedy, associate creative directors; David Rolfe, EVP, director of integrated production; Amy Wertheimer, EVP, group executive producer; Becky Burkhard, executive producer; Julia Millison, music producer; Erin Breen, head of art production; Lizzy Lehn, associate art producer. Production Hungry Man Amir Farhang, director; Nanu Siegel, DP; Jacki Sextro, exec producer; Omar Bustos, line producer. Editorial Rock Paper Scissors Carlos Arias, editor; Ashley Tantillo, assistant editor; Eve Kornblum, exec producer; Julianne Cort, Barbara Kantarovich, producers; Eddie Reina, conform artist; Sydney Botie, Flame assistant. Color Company 3 Tim Masick, colorist; Kevin Breheny, sr. producer. Audio Post Sonic Union Mike Marinelli, engineer; Pat Sullivan, Justine Cortale, producers.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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