Women don’t need to wait for anyone else to celebrate Valentine’s Day. In this online spot, we see that every time a woman buys her own chocolate for the holiday, she sets a teddy bear free to follow its heart. In this case, a teddy bear with a musical inclination is free to become a jazz pianist.
Amir Farhang of Hungry Man directed this “Jazz Club” commercial for BBDO New York.
Credits
Client Mars Chocolate North America/Dove Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Susan Golkin, executive creative director; Rich Fiset, Kelly Kennedy, associate creative directors; David Rolfe, EVP, director of integrated production; Amy Wertheimer, EVP, group executive producer; Becky Burkhard, executive producer; Julia Millison, music producer; Erin Breen, head of art production; Lizzy Lehn, associate art producer. Production Hungry Man Amir Farhang, director; Nanu Siegel, DP; Jacki Sextro, exec producer; Omar Bustos, line producer. Editorial Rock Paper Scissors Carlos Arias, editor; Ashley Tantillo, assistant editor; Eve Kornblum, exec producer; Julianne Cort, Barbara Kantarovich, producers; Eddie Reina, conform artist; Sydney Botie, Flame assistant. Color Company 3 Tim Masick, colorist; Kevin Breheny, sr. producer. Audio Post Sonic Union Mike Marinelli, engineer; Pat Sullivan, Justine Cortale, producers.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More