Women don’t need to wait for anyone else to celebrate Valentine’s Day. In this online spot, we see that every time a woman buys her own chocolate for the holiday, she sets a teddy bear free to follow its heart. In this case, a teddy bear with a musical inclination is free to become a jazz pianist.
Amir Farhang of Hungry Man directed this “Jazz Club” commercial for BBDO New York.
CreditsClient Mars Chocolate North America/Dove Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Susan Golkin, executive creative director; Rich Fiset, Kelly Kennedy, associate creative directors; David Rolfe, EVP, director of integrated production; Amy Wertheimer, EVP, group executive producer; Becky Burkhard, executive producer; Julia Millison, music producer; Erin Breen, head of art production; Lizzy Lehn, associate art producer. Production Hungry Man Amir Farhang, director; Nanu Siegel, DP; Jacki Sextro, exec producer; Omar Bustos, line producer. Editorial Rock Paper Scissors Carlos Arias, editor; Ashley Tantillo, assistant editor; Eve Kornblum, exec producer; Julianne Cort, Barbara Kantarovich, producers; Eddie Reina, conform artist; Sydney Botie, Flame assistant. Color Company 3 Tim Masick, colorist; Kevin Breheny, sr. producer. Audio Post Sonic Union Mike Marinelli, engineer; Pat Sullivan, Justine Cortale, producers.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More