Women don’t need to wait for anyone else to celebrate Valentine’s Day. In this online spot, we see that every time a woman buys her own chocolate for the holiday, she sets a teddy bear free to follow its heart. In this case, a teddy bear with a musical inclination is free to become a jazz pianist.
Amir Farhang of Hungry Man directed this “Jazz Club” commercial for BBDO New York.
Client Mars Chocolate North America/Dove Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Susan Golkin, executive creative director; Rich Fiset, Kelly Kennedy, associate creative directors; David Rolfe, EVP, director of integrated production; Amy Wertheimer, EVP, group executive producer; Becky Burkhard, executive producer; Julia Millison, music producer; Erin Breen, head of art production; Lizzy Lehn, associate art producer. Production Hungry Man Amir Farhang, director; Nanu Siegel, DP; Jacki Sextro, exec producer; Omar Bustos, line producer. Editorial Rock Paper Scissors Carlos Arias, editor; Ashley Tantillo, assistant editor; Eve Kornblum, exec producer; Julianne Cort, Barbara Kantarovich, producers; Eddie Reina, conform artist; Sydney Botie, Flame assistant. Color Company 3 Tim Masick, colorist; Kevin Breheny, sr. producer. Audio Post Sonic Union Mike Marinelli, engineer; Pat Sullivan, Justine Cortale, producers.
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
