TWIX has launched a nationwide taste test to determine if left TWIX or right TWIX tastes best. The problem is that the results are rigged as, for example, left TWIX presents its delicious candy bar with a decided advantage over the right TWIX bar which is intentionally made less desirable through various means, including being placed in a bear trap which taste testers have to reach into just to take a bite of the confectionery treat.
The brand is asking fans to Taste and Vote for their favorite side by using the hashtag #LeftTWIX or #RightTWIX on Instagram and Twitter. Fans can also Taste and Vote over the next several months at a number of music festivals and events throughout the country, kicking off during Music Week at SXSW this week.
To help promote the TWIX Taste Test Challenge, BBDO New York has created 10 digital videos that highlight the absurd rivalry between left and right TWIX. Videos were directed by Dan Powell of Honor Society.
