SheaMoisture has just unveiled a brand campaign that proudly celebrates the beauty and resilience of Black women–one of the brands key consumer bases.
SheaMoisture has unveiled a brand campaign that heralds the beauty and resilience of Black women, one of the brand’s key consumer bases. “It Comes Naturally” is a forward-looking celebration of Black female culture and identity. Featured is the work of six Black female artists–Monica Ahanonu, Rachelle Baker, Bisa Butler, Alexis Eke, Linda Mawala, and Reyna Noriega–who were commissioned to create a distinctive campaign, portrayed in rich illustrations, that brings to life the stories, legacy, and heritage carried by Black women through the generations.
The campaign was brought to life in partnership with a collaborative creative agency team across BBDO NY and polycultural marketing firm, JOY Collective. It is the first brand work to come from this team since winning SheaMoisture in early 2020. The work was created by a dynamic team of Black and multicultural writers, artists, editors, and music composers
The work amplifies the brand’s pledge whereby every single purchase generates proceeds to be directly invested in Black women entrepreneurs.
Credits
Client SheaMoisture Co-Creative Agency JOY Collective Kelli Richardson Lawson, CEO; Orlena Nwokah Blanchard, president & COO; Melanie Moore, creative director; Caralene Robinson, executive producer; Camille Blanchard, SVP, strategy & client services; Ashley Grayson, VP of marketing; Bryna Jean-Marie, copywriter; Henry Jones, digital developer; Rachel Harris-Evans, UX strategy & design; Jessica Taveras, graphic designer. Co-Creative Agency BBDO New York David Lubars, worldwide chief creative officer; Daniela Vojta, Susan Young, executive creative directors; Oyinda Oluwa, copywriter; Melanie Coyne, Amy Cruz, designers; Melissa Tifrere, executive producer; Tatiana Lanier, production manager; Kristin Tolbert, plannning director; Kamillah Collins, jr. planner; Naja Bomani, design strategist. Art Bisa Butler, Reyna Noriega, Linda Mawala, Rachelle Baker, Alexis Eke, Monica Ahanonu Animation Company BUCK Orion Tait, executive creative director; Thomas Schmid, group creative director; Debora Cruchon, art director; Joe Nash, exec producer; Kitty Dillard, head of production; Jess Pierik, producer; Debora Cruchon, storyboard & design, Thea Glad, Mercy Lomelin, storyboard; John Karian, sr. 3D lead; Chris Ribar, lighting/composite lead & look development/lighting; Filipe Machado, Bryan Eck, 3D modeling; Ernesto Ruiz Velasco, rigging; Ylli Orana, Shane O’Hara, Joy Tien, John Karian, look development/lighting; John Karian, Kevin Nguyen, Anton Tokar, 3D animation; Mercy Lomelin, sr. animation lead, 2D animation, cel animation; Vero Gomez, 2D animation; Lizzi Akana, Pilar Garcia-Fernandezsesma, Thea Glad, cel animation; Delainey Cummins, Nicole Pappas, animation interns. Music Big Sync Music Music Title SheaMoisture “It Comes Naturally”; Crystal Caines, composer; Alex Menck, music supervisor; Breanna McFarlane, music coordinator. Audio Sonic Union David Papa, mix engineer; Justine Cortale, studio director. Voiceover Mia Bankston, voiceover artist.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
