American Family Insurance launched the newest phase of its “Insure Carefully, Dream Fearlessly” campaign which includes two spots (with a pair of longer online film versions) featuring multi-award winning singer and actress Jennifer Hudson as she surprises aspiring musicians to demonstrate that any dream is possible with the right support.
In this online film directed by Henry-Alex Rubin of Smuggler for BBDO New York, Hudson gives a street musician in Atlanta the surprise of a lifetime when she joins him in a duet. The gent knew he was performing in a live event for American Family Insurance, but had no idea what was in store for him. Both the spot and short are titled “Duet.”
Credits
Client American Family Insurance Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Susan Golkin, executive creative director; Melinda Kanipe, sr. creative director; Pamela Kim, associate creative director; Dave Rolfe, director of integrated production; Becky Burkhard, sr. producer; Ali Gladstone, associate producer; John Melillo, music producer. Production Smuggler Henry-Alex Rubin, director; Patrick Milling Smith, Brian Carmody, Drew Santarsiero, exec producers; Leah Fleischmann Allina, line producer; Josh Richards, DP. Editorial Rock Paper Scissors Damion Clayton, editor; Michael Shugarman, assistant editor; Eve Kornblum, exec producer; Lisa Barnable, producer. Telecine The Mill Fergus McCall, telecine artist; Natalie Westerfield, sr. color producer. Conform/Finish Rock Paper Scissors Edward Reina, conform artist; Barbara Kontarovich, producer. Mix & Record Company Heard City Philip Loeb, engineer; Sasha Awn, producer.
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market.
The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world.
The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage.
The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy.
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