American Family Insurance launched the newest phase of its “Insure Carefully, Dream Fearlessly” campaign which includes two spots (with a pair of longer online film versions) featuring multi-award winning singer and actress Jennifer Hudson as she surprises aspiring musicians to demonstrate that any dream is possible with the right support.
In this online film directed by Henry-Alex Rubin of Smuggler for BBDO New York, Hudson gives a street musician in Atlanta the surprise of a lifetime when she joins him in a duet. The gent knew he was performing in a live event for American Family Insurance, but had no idea what was in store for him. Both the spot and short are titled “Duet.”
CreditsClient American Family Insurance Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Susan Golkin, executive creative director; Melinda Kanipe, sr. creative director; Pamela Kim, associate creative director; Dave Rolfe, director of integrated production; Becky Burkhard, sr. producer; Ali Gladstone, associate producer; John Melillo, music producer. Production Smuggler Henry-Alex Rubin, director; Patrick Milling Smith, Brian Carmody, Drew Santarsiero, exec producers; Leah Fleischmann Allina, line producer; Josh Richards, DP. Editorial Rock Paper Scissors Damion Clayton, editor; Michael Shugarman, assistant editor; Eve Kornblum, exec producer; Lisa Barnable, producer. Telecine The Mill Fergus McCall, telecine artist; Natalie Westerfield, sr. color producer. Conform/Finish Rock Paper Scissors Edward Reina, conform artist; Barbara Kontarovich, producer. Mix & Record Company Heard City Philip Loeb, engineer; Sasha Awn, producer.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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