American Family Insurance launched the newest phase of its “Insure Carefully, Dream Fearlessly” campaign which includes two spots (with a pair of longer online film versions) featuring multi-award winning singer and actress Jennifer Hudson as she surprises aspiring musicians to demonstrate that any dream is possible with the right support.
In this online film directed by Henry-Alex Rubin of Smuggler for BBDO New York, Hudson gives a street musician in Atlanta the surprise of a lifetime when she joins him in a duet. The gent knew he was performing in a live event for American Family Insurance, but had no idea what was in store for him. Both the spot and short are titled “Duet.”