American Family Insurance launched the newest phase of its “Insure Carefully, Dream Fearlessly” campaign which includes two spots (with a pair of longer online film versions) featuring multi-award winning singer and actress Jennifer Hudson as she surprises aspiring musicians to demonstrate that any dream is possible with the right support.
In this online film directed by Henry-Alex Rubin of Smuggler for BBDO New York, Hudson gives a street musician in Atlanta the surprise of a lifetime when she joins him in a duet. The gent knew he was performing in a live event for American Family Insurance, but had no idea what was in store for him. Both the spot and short are titled “Duet.”
Credits
Client American Family Insurance Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Susan Golkin, executive creative director; Melinda Kanipe, sr. creative director; Pamela Kim, associate creative director; Dave Rolfe, director of integrated production; Becky Burkhard, sr. producer; Ali Gladstone, associate producer; John Melillo, music producer. Production Smuggler Henry-Alex Rubin, director; Patrick Milling Smith, Brian Carmody, Drew Santarsiero, exec producers; Leah Fleischmann Allina, line producer; Josh Richards, DP. Editorial Rock Paper Scissors Damion Clayton, editor; Michael Shugarman, assistant editor; Eve Kornblum, exec producer; Lisa Barnable, producer. Telecine The Mill Fergus McCall, telecine artist; Natalie Westerfield, sr. color producer. Conform/Finish Rock Paper Scissors Edward Reina, conform artist; Barbara Kontarovich, producer. Mix & Record Company Heard City Philip Loeb, engineer; Sasha Awn, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
