American Family Insurance launched the newest phase of its “Insure Carefully, Dream Fearlessly” campaign which includes two spots (with a pair of longer online film versions) featuring multi-award winning singer and actress Jennifer Hudson as she surprises aspiring musicians to demonstrate that any dream is possible with the right support.
In this online film directed by Henry-Alex Rubin of Smuggler for BBDO New York, Hudson gives a street musician in Atlanta the surprise of a lifetime when she joins him in a duet. The gent knew he was performing in a live event for American Family Insurance, but had no idea what was in store for him. Both the spot and short are titled “Duet.”
Credits
Client American Family Insurance Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Susan Golkin, executive creative director; Melinda Kanipe, sr. creative director; Pamela Kim, associate creative director; Dave Rolfe, director of integrated production; Becky Burkhard, sr. producer; Ali Gladstone, associate producer; John Melillo, music producer. Production Smuggler Henry-Alex Rubin, director; Patrick Milling Smith, Brian Carmody, Drew Santarsiero, exec producers; Leah Fleischmann Allina, line producer; Josh Richards, DP. Editorial Rock Paper Scissors Damion Clayton, editor; Michael Shugarman, assistant editor; Eve Kornblum, exec producer; Lisa Barnable, producer. Telecine The Mill Fergus McCall, telecine artist; Natalie Westerfield, sr. color producer. Conform/Finish Rock Paper Scissors Edward Reina, conform artist; Barbara Kontarovich, producer. Mix & Record Company Heard City Philip Loeb, engineer; Sasha Awn, producer.
Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.
Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.
“We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”
