In this spot–which runs on mobile and social through the end of summer–we see varied people, and even caricature drawings, screaming for ice cream, specifically Snickers Ice Cream Bars.
Created by BBDO New York, “Scream” was directed by Fatal Farm of production company Gifted Youth.
Client Snickers Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Eli Terry, Jessica Coulter, creative directors; Amy Wertheimer, group executive producer; Tara Leinwohl, executive producer. Production Gifted Youth Fatal Farm, director; Charles Papert, DP; Dal Wolf, EP/managing director; Anthony Ficalora, EP of production/head of production; Alistair Walford, staff producer; Alana Mitnick, producer. Editorial Rock Paper Scissors Christjan Jordan, editor; Pieter Viljoen, assistant editor; Helena Lee, exec producer; Leah Carnahan, post producer. Postproduction/VFX MPC Camila De Biaggi, exec producer; Alan Bibby, creative director; Ed Chapman, VFX supervisor; Seif Boutella, technical director; Dorian Douglass, producer; Marcus Wood, head of 2D; John Shafto, Flame artist. Audio Post Lime Studios Joel Waters, engineer; Susie Boyajan, producer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
