In this spot–which runs on mobile and social through the end of summer–we see varied people, and even caricature drawings, screaming for ice cream, specifically Snickers Ice Cream Bars.
Created by BBDO New York, “Scream” was directed by Fatal Farm of production company Gifted Youth.
CreditsClient Snickers Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Eli Terry, Jessica Coulter, creative directors; Amy Wertheimer, group executive producer; Tara Leinwohl, executive producer. Production Gifted Youth Fatal Farm, director; Charles Papert, DP; Dal Wolf, EP/managing director; Anthony Ficalora, EP of production/head of production; Alistair Walford, staff producer; Alana Mitnick, producer. Editorial Rock Paper Scissors Christjan Jordan, editor; Pieter Viljoen, assistant editor; Helena Lee, exec producer; Leah Carnahan, post producer. Postproduction/VFX MPC Camila De Biaggi, exec producer; Alan Bibby, creative director; Ed Chapman, VFX supervisor; Seif Boutella, technical director; Dorian Douglass, producer; Marcus Wood, head of 2D; John Shafto, Flame artist. Audio Post Lime Studios Joel Waters, engineer; Susie Boyajan, producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More