In this spot–which runs on mobile and social through the end of summer–we see varied people, and even caricature drawings, screaming for ice cream, specifically Snickers Ice Cream Bars.
Created by BBDO New York, “Scream” was directed by Fatal Farm of production company Gifted Youth.
Client Snickers Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Eli Terry, Jessica Coulter, creative directors; Amy Wertheimer, group executive producer; Tara Leinwohl, executive producer. Production Gifted Youth Fatal Farm, director; Charles Papert, DP; Dal Wolf, EP/managing director; Anthony Ficalora, EP of production/head of production; Alistair Walford, staff producer; Alana Mitnick, producer. Editorial Rock Paper Scissors Christjan Jordan, editor; Pieter Viljoen, assistant editor; Helena Lee, exec producer; Leah Carnahan, post producer. Postproduction/VFX MPC Camila De Biaggi, exec producer; Alan Bibby, creative director; Ed Chapman, VFX supervisor; Seif Boutella, technical director; Dorian Douglass, producer; Marcus Wood, head of 2D; John Shafto, Flame artist. Audio Post Lime Studios Joel Waters, engineer; Susie Boyajan, producer.
Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.
The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.
The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.
There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.
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