In this spot–which runs on mobile and social through the end of summer–we see varied people, and even caricature drawings, screaming for ice cream, specifically Snickers Ice Cream Bars.
Created by BBDO New York, “Scream” was directed by Fatal Farm of production company Gifted Youth.
Client Snickers Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Eli Terry, Jessica Coulter, creative directors; Amy Wertheimer, group executive producer; Tara Leinwohl, executive producer. Production Gifted Youth Fatal Farm, director; Charles Papert, DP; Dal Wolf, EP/managing director; Anthony Ficalora, EP of production/head of production; Alistair Walford, staff producer; Alana Mitnick, producer. Editorial Rock Paper Scissors Christjan Jordan, editor; Pieter Viljoen, assistant editor; Helena Lee, exec producer; Leah Carnahan, post producer. Postproduction/VFX MPC Camila De Biaggi, exec producer; Alan Bibby, creative director; Ed Chapman, VFX supervisor; Seif Boutella, technical director; Dorian Douglass, producer; Marcus Wood, head of 2D; John Shafto, Flame artist. Audio Post Lime Studios Joel Waters, engineer; Susie Boyajan, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
