This anthem spot for GE along with three :30s are running during NBC’s broadcast of the Winter Olympic Games.
Conceived by BBDO New York, this “What Matters” campaign touches upon the technological advancements that GE has made. Yet those advances pale by comparison to what they mean for people in everyday life–like a mom whose premature baby benefited from GE innovation. Yet to this grateful mother, the technology isn’t what matters–instead it’s that she can take her baby daughter home tomorrow. And for the grandma who’s on a plane with GE tech advances, what matters is that she will see her grandson’s school play. And for a lad whose community is illuminated by GE, what matters is he has homework to do.
The tagline to this “Anthem” piece as well each individual :30 telling each person’s story is simply the GE mantra: “Technology is how we do things. People are why we do things.”
Todd Field directed all four spots via production house Smuggler.
Credits
Client GE Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Michael Aimette, executive creative director; Eric Goldstein, sr. creative director; Fred Kovey, creative director; David Rolfe, head of production; George Sholley, executive producer; Jack Patrick, producer; Rani Vaz, music producer. Production Smuggler Todd Field, director; Patrick Milling Smith, Brian Carmody, Shannon Jones, exec producers; Andrew Colon, chief operating officer; Alex Waite, line producer; Justin Brown, DP. Editorial Rock Paper Scissors Adam Pertofsky, editor; Marjorie Sacks, assistant editor; Eve Kornblum, exec producer; Taylor Colbert, producer. VFX a52 Andres Barrios, VFX supervisor; Stacy Kessler-Aungst, producer. Color Company 3 Tim Masick, colorist; Kevin Breheny, producer. Music Hook & Line Audio Post Sonic Union Michael Marinelli, engineer; Justine Cortale, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
