Back in 1846, John Dewar and Sons set out to craft the world’s best Scotch whisky from their tiny copper-filled distillery in Perth, Scotland. Instead of following in other’s footsteps, the inventive lads endlessly explored and experimented before discovering a new, previously unheard-of blending process called “double-aging.” This innovative process not only gave their whisky a smoother finish than anything else on the market, it proved that seeing potential in places that others overlook can often lead to greatness.
Now, 174 years later, Dewar’s “inquisitive spirit” continues in a fresh way that focuses on diversity and a connection to global culture through this new campaign from BBDO New York. “Stay Curious “launches with two films inviting people to explore and look beyond the obvious with Dewar’s. One of those spots is “Scout” which introduces us to a soccer talent scout whose eyes go beyond the stellar performers on the U.S. football field. Rather he sees a particularly adept young man on the sidelines who exhibits skills during the course of seemingly mundane duty. Our scout sees the makings of a great goalie–and he proves to be correct.
Tim Godsall of Anonymous Content directed “Scout.”
Credits
Client Dewar’s Agency BBDO New York David Lubars, chief creative officer, worldwide; Marcos Kotlhar, Danilo Boer, executive creative directors; Philip Sicklinger, Alex Booker, executive creative directors; Taylor Marsh, creative director; Christopher Kim, Christopher Chan, art directors; Owen Weeks, copywriter; Sofia Handler, executive producer; Sarah Knowlton, producer; Jessica Nugent, VP, production services director. Production Anonymous Content Tim Godsall, director; Eric Stern, managing director; SueEllen Clair, exec producer; Kerry Haynie, head of production; Ben Roberts, producer; Ben Smithard, DP; Oscar Charpentier, stylist. Editorial Arcade Geoff Hounsell, editor; Laurel Metzler, assistant editor; Fanny Cruz, producer; Sila Soyer, exec producer. Music Soundtree “Catch,” composed by Joel Hartman, published by Soundtree Music Publishing Ltd, master controlled by Soundtree Music Ltd. Audio Post Sonic Union Steve Rosen, mix engineer; Patrick Sullivan, sr. producer; Justine Cortale, studio director. Post/VFX Blacksmith Charlotte Arnold, exec producer; Tina Chen, producer; Eric Schaechter, VFX supervisor; Iwan Zwarts, lead compositor; Tom Bussell, lead CG. Yebin Ahn, Hieu Phan, Molly Intersimone, Rosi Ruiz, Ben Kwok, Dan Bowers, compositors; Rick Wallia, Paul Wei, Krista Albert, David Martin, Ohad Braca, Kushal Das, CG. Color Blacksmith Mikey Pehanich, colorist.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
