Back in 1846, John Dewar and Sons set out to craft the world’s best Scotch whisky from their tiny copper-filled distillery in Perth, Scotland. Instead of following in other’s footsteps, the inventive lads endlessly explored and experimented before discovering a new, previously unheard-of blending process called “double-aging.” This innovative process not only gave their whisky a smoother finish than anything else on the market, it proved that seeing potential in places that others overlook can often lead to greatness.
Now, 174 years later, Dewar’s “inquisitive spirit” continues in a fresh way that focuses on diversity and a connection to global culture through this new campaign from BBDO New York. “Stay Curious “launches with two films inviting people to explore and look beyond the obvious with Dewar’s. One of those spots is “Scout” which introduces us to a soccer talent scout whose eyes go beyond the stellar performers on the U.S. football field. Rather he sees a particularly adept young man on the sidelines who exhibits skills during the course of seemingly mundane duty. Our scout sees the makings of a great goalie–and he proves to be correct.
Tim Godsall of Anonymous Content directed “Scout.”
Credits
Client Dewar’s Agency BBDO New York David Lubars, chief creative officer, worldwide; Marcos Kotlhar, Danilo Boer, executive creative directors; Philip Sicklinger, Alex Booker, executive creative directors; Taylor Marsh, creative director; Christopher Kim, Christopher Chan, art directors; Owen Weeks, copywriter; Sofia Handler, executive producer; Sarah Knowlton, producer; Jessica Nugent, VP, production services director. Production Anonymous Content Tim Godsall, director; Eric Stern, managing director; SueEllen Clair, exec producer; Kerry Haynie, head of production; Ben Roberts, producer; Ben Smithard, DP; Oscar Charpentier, stylist. Editorial Arcade Geoff Hounsell, editor; Laurel Metzler, assistant editor; Fanny Cruz, producer; Sila Soyer, exec producer. Music Soundtree “Catch,” composed by Joel Hartman, published by Soundtree Music Publishing Ltd, master controlled by Soundtree Music Ltd. Audio Post Sonic Union Steve Rosen, mix engineer; Patrick Sullivan, sr. producer; Justine Cortale, studio director. Post/VFX Blacksmith Charlotte Arnold, exec producer; Tina Chen, producer; Eric Schaechter, VFX supervisor; Iwan Zwarts, lead compositor; Tom Bussell, lead CG. Yebin Ahn, Hieu Phan, Molly Intersimone, Rosi Ruiz, Ben Kwok, Dan Bowers, compositors; Rick Wallia, Paul Wei, Krista Albert, David Martin, Ohad Braca, Kushal Das, CG. Color Blacksmith Mikey Pehanich, colorist.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
