In this spot, we see the birth of puppies via unconventional yet definitively natural means–like coming out of a cracked eggshell ala a baby chick, growing on tree branches like fruit that is then harvested, growing from the soil like a pumpkin-variety squash that splits open to reveal a cute canine.
The creative license is taken to accentuate the point that Mars Petcare’s Nutro dog food helps to grow healthy pets–as part of a campaign conceived by BBDO New York. This anthem spot was directed by Raf Wathion via production house Skunk.
Credits
Client Mars Petcare/Nutro Agency BBDO New York David Lubars, chief creative officer, worldwide; Luiz Sanches, chief creative officer, North America; Peter Kain, EVP, executive creative director; Gary du Toit, Lance Vinings, SVPs, creative directors; Bhanu Arbuaratna, associate creative director, designer; Becky Burkhard, group executive producer; James Young, head of interactive production; Katie Young, interactive group executive producer; Melanie Cornish, executive producer; Jasmine Batista, art producer; Julia Millison, sr. music producer. Production Company Skunk Raf Wathion, director; Matt Factor, exec producer; Frederik Vrancken, line producer. Production Orange Films South Africa Jon Day, producer & partner. Editorial Work Editorial Martin Leroy, editor; Victor Medina, producer. VFX Nozon Chris Mascarello, Xavier leconte, CG lead artists; Carmen Sanchez, producer. Music Company Human Seth Fruiterman, Gareth Williams, composers; James Wells, producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
