In this spot, we see the birth of puppies via unconventional yet definitively natural means–like coming out of a cracked eggshell ala a baby chick, growing on tree branches like fruit that is then harvested, growing from the soil like a pumpkin-variety squash that splits open to reveal a cute canine.
The creative license is taken to accentuate the point that Mars Petcare’s Nutro dog food helps to grow healthy pets–as part of a campaign conceived by BBDO New York. This anthem spot was directed by Raf Wathion via production house Skunk.
Credits
Client Mars Petcare/Nutro Agency BBDO New York David Lubars, chief creative officer, worldwide; Luiz Sanches, chief creative officer, North America; Peter Kain, EVP, executive creative director; Gary du Toit, Lance Vinings, SVPs, creative directors; Bhanu Arbuaratna, associate creative director, designer; Becky Burkhard, group executive producer; James Young, head of interactive production; Katie Young, interactive group executive producer; Melanie Cornish, executive producer; Jasmine Batista, art producer; Julia Millison, sr. music producer. Production Company Skunk Raf Wathion, director; Matt Factor, exec producer; Frederik Vrancken, line producer. Production Orange Films South Africa Jon Day, producer & partner. Editorial Work Editorial Martin Leroy, editor; Victor Medina, producer. VFX Nozon Chris Mascarello, Xavier leconte, CG lead artists; Carmen Sanchez, producer. Music Company Human Seth Fruiterman, Gareth Williams, composers; James Wells, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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