This heartwarming spot–directed by Peter Thwaites of The Corner Shop for BBDO New York–was inspired by the idea that giving a thoughtful gift means really getting to know someone and that you can’t truly understand someone until you’ve walked a mile in their shoes. Centered on a little girl who is trying to decide what to get her dad for Christmas, the film opens when she decides to try on his shoes for size. Suddenly, the shoes come to life and start walking her through a day in the life of her dad, showing her all of the things he does for the family. Once she’s spent a day in his shoes, she realizes the perfect gift to get him. And because it’s thoughtful and from the heart, it means the world to him.
Titled “In Dad’s Shoes,” this Macy’s Xmas spot is running on TV and online.
Credits
Client Macy’s Agency BBDO New York David Lubars, chief creative officer, worldwide; Eric Goldstein, sr. creative director; Fred Kovey, creative director; Diane Hill, group executive producer; Melanie Cornish, sr. producer. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, VP/exec producer; Jay Shapiro, exec producer; Suza Horvat,producer; Mini Bhogal, production supervisor. Production Services Fimgroup.tv Nathan Miles, exec producer; Renee Poulin, head of production; Oliver Van Beek, service producer. Editorial Friendshop! Ben Suenaga, editor; Laura Shackleford, producer. VFX Preymaker | Creative + Technology Angus Kneale, Verity Grantham, Melanie Wickham, David Gibbons, Simon Holden, Tim Bird, John Gajdecki , Joaqui Lopez, makers. Music Human
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
