A playful 60-second commercial, “Spotlight,” taps into the anticipation and joy of summer, and brings to life the outstanding trends of the season. Directed by Peter Thwaites of The Corner Shop for BBDO New York, the spot shows the sun magically turning people’s winter outfits into vibrant summer outfits.
The film follows women, men and children as they shed their winter clothes and embrace summer, accompanied by "The Oogum Boogum Song" by Brenton Wood. The film ends with the line “Find summer fashion. Find the remarkable you.”
Credits
Client Macy’s Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Danilo Boer, Marcos Kotlhar, executive creative directors; Kathryn Kvas, associate creative director; Noreen Masih, sr. project manager; Dan Blaney, executive producer; Corie Rosenblatt, associate producer; Jessica Nugent, production services director; Rani Vaz, director of music. Production The Corner Shop Peter Thwaites, director; Amy Appleton, line producer; Anna Hashmi, exec producer; Jessica Miller, head of production; Greig Fraser, DP; Andres Chenault, assistant director; Veronica Geraige, art director. Editorial Whitehouse Post Russell Icke, editor; Emma Platek, assistant editor; Melanie Klein, exec producer. Postproduction/VFX The Mill Angus Kneale, creative director/VFX shoot supervisor; Gavin Wellsman, creative director; Greg Gangemi, VFX shoot supervisor; Adam Scott, lead colorist; Fergus McCall, additional colorist; Siro Valente, 2D lead; Krissy Nordella, Antoine Douadi, Dhruy Shankar, Rachel Moon, 2D team; Ajit Menon, CG lead; Greg Gangemi, Alek Vacura, Serguei Kalentchouk, Paul Liaw, Yimo Xu, Jackie Liao, Sewang Kim, CG team; Eliana Carranza-Pitcher, exec producer; Anna Borysewicz, producer; Mia Lalanne, production coordinator. Music Brenton Wood, artist, Song Title “The Oogum Boogum Song” Music Supervision GEMS Audio Post Sonic Union Steve Rosen, mixer. Sound Design Brian Emrich, sound designer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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