A playful 60-second commercial, “Spotlight,” taps into the anticipation and joy of summer, and brings to life the outstanding trends of the season. Directed by Peter Thwaites of The Corner Shop for BBDO New York, the spot shows the sun magically turning people’s winter outfits into vibrant summer outfits.
The film follows women, men and children as they shed their winter clothes and embrace summer, accompanied by "The Oogum Boogum Song" by Brenton Wood. The film ends with the line “Find summer fashion. Find the remarkable you.”
CreditsClient Macy’s Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Danilo Boer, Marcos Kotlhar, executive creative directors; Kathryn Kvas, associate creative director; Noreen Masih, sr. project manager; Dan Blaney, executive producer; Corie Rosenblatt, associate producer; Jessica Nugent, production services director; Rani Vaz, director of music. Production The Corner Shop Peter Thwaites, director; Amy Appleton, line producer; Anna Hashmi, exec producer; Jessica Miller, head of production; Greig Fraser, DP; Andres Chenault, assistant director; Veronica Geraige, art director. Editorial Whitehouse Post Russell Icke, editor; Emma Platek, assistant editor; Melanie Klein, exec producer. Postproduction/VFX The Mill Angus Kneale, creative director/VFX shoot supervisor; Gavin Wellsman, creative director; Greg Gangemi, VFX shoot supervisor; Adam Scott, lead colorist; Fergus McCall, additional colorist; Siro Valente, 2D lead; Krissy Nordella, Antoine Douadi, Dhruy Shankar, Rachel Moon, 2D team; Ajit Menon, CG lead; Greg Gangemi, Alek Vacura, Serguei Kalentchouk, Paul Liaw, Yimo Xu, Jackie Liao, Sewang Kim, CG team; Eliana Carranza-Pitcher, exec producer; Anna Borysewicz, producer; Mia Lalanne, production coordinator. Music Brenton Wood, artist, Song Title “The Oogum Boogum Song” Music Supervision GEMS Audio Post Sonic Union Steve Rosen, mixer. Sound Design Brian Emrich, sound designer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More