A playful 60-second commercial, “Spotlight,” taps into the anticipation and joy of summer, and brings to life the outstanding trends of the season. Directed by Peter Thwaites of The Corner Shop for BBDO New York, the spot shows the sun magically turning people’s winter outfits into vibrant summer outfits.
The film follows women, men and children as they shed their winter clothes and embrace summer, accompanied by "The Oogum Boogum Song" by Brenton Wood. The film ends with the line “Find summer fashion. Find the remarkable you.”
Credits
Client Macy’s Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Danilo Boer, Marcos Kotlhar, executive creative directors; Kathryn Kvas, associate creative director; Noreen Masih, sr. project manager; Dan Blaney, executive producer; Corie Rosenblatt, associate producer; Jessica Nugent, production services director; Rani Vaz, director of music. Production The Corner Shop Peter Thwaites, director; Amy Appleton, line producer; Anna Hashmi, exec producer; Jessica Miller, head of production; Greig Fraser, DP; Andres Chenault, assistant director; Veronica Geraige, art director. Editorial Whitehouse Post Russell Icke, editor; Emma Platek, assistant editor; Melanie Klein, exec producer. Postproduction/VFX The Mill Angus Kneale, creative director/VFX shoot supervisor; Gavin Wellsman, creative director; Greg Gangemi, VFX shoot supervisor; Adam Scott, lead colorist; Fergus McCall, additional colorist; Siro Valente, 2D lead; Krissy Nordella, Antoine Douadi, Dhruy Shankar, Rachel Moon, 2D team; Ajit Menon, CG lead; Greg Gangemi, Alek Vacura, Serguei Kalentchouk, Paul Liaw, Yimo Xu, Jackie Liao, Sewang Kim, CG team; Eliana Carranza-Pitcher, exec producer; Anna Borysewicz, producer; Mia Lalanne, production coordinator. Music Brenton Wood, artist, Song Title “The Oogum Boogum Song” Music Supervision GEMS Audio Post Sonic Union Steve Rosen, mixer. Sound Design Brian Emrich, sound designer.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
