Peter Thwaites of The Corner Shop directed this spot titled “Fun Ride” for American Family Insurance out of BBDO New York.
Part of the “Keep People Fearless” campaign–which carries the tagline “Insure Carefully. Dream Fearlessly”–this :30 shows us a grown man experiencing a joy ride with a lot of little kid in him. That’s because he’s now driving the car he dreamed about as a lad.
Client American Family Insurance Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Susan Golkin, EVP, executive creative director; Tom Kraemer, sr. creative director; Jens Petter Waernes, creative director; Dan Blaney, SVP, group executive producer; Corie Rosenblatt, producer; Melissa Chester, executive music producer; Jessica Nugent, SVP, production services director. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, exec producer; Jessica Miller, head of production; Jay Shapiro, line producer/EP; Joost van Gelder, DP. Editorial Work Editorial Bill Smedley, editor; Chris Delarenal, producer; Chris O’Brien, Julian Laing, assistant editors. Post/VFX The Mill New York Gavin Wellsman, creative director; Heath Raymond, exec producer; Christina Yiallouris, producer; Ajit Menon, shoot supervisor/3D lead artist; Krissy Nordella, 2D lead artist & finish artist; Thomas Panayiotou, Eric Sibley, Roger Cerqua, 2D artists; Jonathan Lee, 3D artist; Anish Mohan, 2nd 3D lead artist; Michael Almodovar, Andre Vidal, finish artists; Crystal Samuel, matte painting; Jeff Lopez, Lalit Salunke, John Wilson, animation; Pablo Estrella You, Eric Xu, lighters; Quinn Thompson, model; Senthil Murugan Balasundaram, lead tracking; Sewang Kim, FX; Ryan Federman, rigging; Adam Scott, colorist; Gemma Parr, Logan Highlen, Brandon Philis, Carver Moore, color assist. (Toolkit: Flame, Nuke, Maya, Substance Painter, 3D Equalizer) Music “You Make My Dreams” by Daryl Hall & John Oates. Sound Design Brian Emrich Audio Post Sound Lounge Tom Jucarone, mixer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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