Peter Thwaites of The Corner Shop directed this spot titled “Fun Ride” for American Family Insurance out of BBDO New York.
Part of the “Keep People Fearless” campaign–which carries the tagline “Insure Carefully. Dream Fearlessly”–this :30 shows us a grown man experiencing a joy ride with a lot of little kid in him. That’s because he’s now driving the car he dreamed about as a lad.
CreditsClient American Family Insurance Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Susan Golkin, EVP, executive creative director; Tom Kraemer, sr. creative director; Jens Petter Waernes, creative director; Dan Blaney, SVP, group executive producer; Corie Rosenblatt, producer; Melissa Chester, executive music producer; Jessica Nugent, SVP, production services director. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, exec producer; Jessica Miller, head of production; Jay Shapiro, line producer/EP; Joost van Gelder, DP. Editorial Work Editorial Bill Smedley, editor; Chris Delarenal, producer; Chris O’Brien, Julian Laing, assistant editors. Post/VFX The Mill New York Gavin Wellsman, creative director; Heath Raymond, exec producer; Christina Yiallouris, producer; Ajit Menon, shoot supervisor/3D lead artist; Krissy Nordella, 2D lead artist & finish artist; Thomas Panayiotou, Eric Sibley, Roger Cerqua, 2D artists; Jonathan Lee, 3D artist; Anish Mohan, 2nd 3D lead artist; Michael Almodovar, Andre Vidal, finish artists; Crystal Samuel, matte painting; Jeff Lopez, Lalit Salunke, John Wilson, animation; Pablo Estrella You, Eric Xu, lighters; Quinn Thompson, model; Senthil Murugan Balasundaram, lead tracking; Sewang Kim, FX; Ryan Federman, rigging; Adam Scott, colorist; Gemma Parr, Logan Highlen, Brandon Philis, Carver Moore, color assist. (Toolkit: Flame, Nuke, Maya, Substance Painter, 3D Equalizer) Music “You Make My Dreams” by Daryl Hall & John Oates. Sound Design Brian Emrich Audio Post Sound Lounge Tom Jucarone, mixer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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