Peter Thwaites of The Corner Shop directed this spot titled “Fun Ride” for American Family Insurance out of BBDO New York.
Part of the “Keep People Fearless” campaign–which carries the tagline “Insure Carefully. Dream Fearlessly”–this :30 shows us a grown man experiencing a joy ride with a lot of little kid in him. That’s because he’s now driving the car he dreamed about as a lad.
Client American Family Insurance Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Susan Golkin, EVP, executive creative director; Tom Kraemer, sr. creative director; Jens Petter Waernes, creative director; Dan Blaney, SVP, group executive producer; Corie Rosenblatt, producer; Melissa Chester, executive music producer; Jessica Nugent, SVP, production services director. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, exec producer; Jessica Miller, head of production; Jay Shapiro, line producer/EP; Joost van Gelder, DP. Editorial Work Editorial Bill Smedley, editor; Chris Delarenal, producer; Chris O’Brien, Julian Laing, assistant editors. Post/VFX The Mill New York Gavin Wellsman, creative director; Heath Raymond, exec producer; Christina Yiallouris, producer; Ajit Menon, shoot supervisor/3D lead artist; Krissy Nordella, 2D lead artist & finish artist; Thomas Panayiotou, Eric Sibley, Roger Cerqua, 2D artists; Jonathan Lee, 3D artist; Anish Mohan, 2nd 3D lead artist; Michael Almodovar, Andre Vidal, finish artists; Crystal Samuel, matte painting; Jeff Lopez, Lalit Salunke, John Wilson, animation; Pablo Estrella You, Eric Xu, lighters; Quinn Thompson, model; Senthil Murugan Balasundaram, lead tracking; Sewang Kim, FX; Ryan Federman, rigging; Adam Scott, colorist; Gemma Parr, Logan Highlen, Brandon Philis, Carver Moore, color assist. (Toolkit: Flame, Nuke, Maya, Substance Painter, 3D Equalizer) Music “You Make My Dreams” by Daryl Hall & John Oates. Sound Design Brian Emrich Audio Post Sound Lounge Tom Jucarone, mixer.
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
“We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”
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