In order to deliver to customers during what's expected to be a record-setting holiday shipping season, deemed “the Shipathon,” FedEx is doing everything it can to get peak performance from its workforce as reflected in this “Training Day” spot directed by Noam Murro of Biscuit Filmworks for BBDO New York.
We see a FedEx delivery guy whose training has put him at the top of his game, dominating an American Ninja Warrior-style obstacle course to win the competition and deliver the goods, literally.
This ambitious spot–which debuted this past Sunday on televised NFL games–was filmed overnight in a parking lot in downtown Los Angeles.
Credits
Client FedEx Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Ketchum, Tom Godici, executive creative directors; Greg Gerstner, sr. creative director; Banks Noel, creative director; Tom Kraemer, sr. creative director/copywriter; Alex Gianni, group executive producer; Julia Millison, sr. music producer. Production Biscuit Filmworks Noam Murro, director; Shawn Lacy, managing director; Andrew Travelstead, exec producer; Emily Skinner, producer; Eric Schmidt, DP. Editorial Friendshop Ben Suenaga, editor; Melissa Mapes, managing director/partner; Laura Shackleford, producer. VFX Method Studios Mario Caserta, sr. Flame; Stuart Robinson, managing director; Jesse Kurnit, sr. exec producer; Bennett Lieber, sr. VFX producer; Douglas Luka, VFX producer. Color Color Collective Alex Bickel, colorist. Audio Post Sound Lounge Tom Jucarone, mixer. Music Search Agoraphone Dawn Sutter Madell, music supervisor. Song: “Give It All” by 7KingZ
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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