This anthem spot for Macy’s holiday campaign centers around an astronaut who is in space over the holiday season, and her seven year-old daughter, Mia. The mom keeps in contact with her family over video transmission, and keeping her company in space is Sunny, a snowpal hand-made by Mia. As the spot unfolds, you see the wonder of the holiday season through an ingenious plan hatched by Mia. The piece ends with the line, “Believe in the Wonder of Giving.”
Titled “Space Station,” the :60 was directed by two-time DGA Award winner Martin de Thurah of Epoch Films for BBDO New York.
Credits
Client Macy’s Agency BBDO New York David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Danilo Boer, Marcos Kotlhar, EVPs/executive creative directors; Tom Kraemer, Peter Alsante, SVPs/sr. creative directors; Bianca Guimaraes, VP, creative director; Dan Blaney, VP, group executive producer; Katie Porter, executive producer; Corie Rosenblatt, associate producer; Rani Vaz, SVP, director of music; Julia Millison, music producer. Production Epoch Films Martin de Thurah, director; Melissa Culligan, exec producer; Michaela Johnson, line producer; Chayse Irvin, DP. Editorial Work Editorial Rich Orrick, editor; Erica Thompson, exec producer; Jamie Lynn Perritt, sr. producer; Chris Delarenal, producer; Theo Mercado, assistant editor. VFX Blacksmith, New York Daniel Morris, VFX supervisor/2D lead; Tuna Unalan, Olivier Varteressian, VFX/CG supervisors; Charlotte Arnold, exec producer; Bindy St. Leger, VFX producer; Michael Marsek, Casey Reuter, Vitaliy Burov, CG generalists; Bogdan Mihajlovic, CG tracking; Rick Walia, FX artist; Robert Bruce, Nick Tanner, Tim Reagan, Jacob Slutsky, Yebin Ahn, compositors; Sue Jang, matte painter. (Toolbox: Flame, Nuke, Maya, Houdini, Arnold Substance Designer, Photoshop) Music Soundtree Music, London Jay James, exec producer/managing director/producer; Luis Alman, head of music production. Music title: HOME, composed by Joel Hartman for Soundtree Music; Published by Soundtree Music Publishing. Audio Post Sonic Union, New York Steve Rosen, mixer. Sound Design Brian Emrich, sound designer.
This Tết (Vietnamese for Lunar New Year), Apple launches its second “Shot on iPhone” campaign for Vietnam, this year collaborating on a music video with chart topping Gen Z superstar, Wren Evans.
Titled “Save the Music,” the music video was directed by C Prinz via production house SMUGGLER for TBWA\Media Arts Lab (Southeast Asia) and showcases the camera capabilities of the iPhone 16 Pro--shot by cinematographer Mike Altskan.
“Save the Music” celebrates Evans’ love of music, pride in Vietnamese creativity and inspires others to follow that creative path.
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